Bell offers exclusive access to Toronto International Film Festival



    Film lovers can experience TIFF news, film trailers and other exclusive
    content on Bell ExpressVu satellite TV and Bell Mobility phones

    TORONTO, Ontario, Sept. 4 /CNW Telbec/ - Bell Canada, the lead sponsor of
the Toronto International Film Festival(TM) (TIFF), announced today exclusive
online and mobile access to a broad array of festival content for its
film-loving customers.
    Throughout the festival from September 6 to 16, Bell ExpressVu customers
can access TIFF news, film trailers and other festival content on Bell
ExpressVu FreeVu!(TM) channels (835 for High Definition, 307 for standard
digital) and on Bell Mobility mobile phones. Festival buffs can also visit
bell.ca/festivalaccess for frequently updated editorial content as well as to
find out how Bell products and services can enhance their Festival experience.
    Festival buffs will also get a chance to win the "Bell Star Treatment" -
tickets to a gala screening and VIP spot on the festival's red carpet - by
visiting Bell World store locations at the Eaton Centre, College Park or the
Yonge and Eglinton Centre.
    "Film enthusiasts who want to enjoy all that the Toronto International
Film Festival has to offer will be able to stay fully connected to festival
events and news with Bell communications services," said Bill Fox, Bell's
executive vice-president, communications and corporate development. "As both
lead sponsor and communications partner of TIFF, Bell is working to ensure we
deliver this exciting world-class event as many Canadians as possible."

    Bell Lightbox

    Last week, the Toronto International Film Festival Group (TIFFG) and Bell
announced Bell Lightbox, the new name and logo of TIFFG's home and
state-of-the-art headquarters in downtown Toronto. Designed to underline
TIFFG's dedication to advancing the art form of the moving image, both the
Bell Lightbox building and its logo evoke the power of film to captivate us
and illuminate our ideas. For more information about Bell Lightbox, please
visit belllightbox.ca.

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For more information on BCE, please visit
www.bce.ca.




For further information:

For further information: For media inquiries: Jacques Bouchard, Bell
Media Relations, (514) 391-2007, 1 877 391-2007, jacques.bouchard1@bell.ca


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