Lynne McVey, Director General, Douglas Institute, George Cope, CEO Bell and BCE, Martine Turcotte, Executive Vice Chair, Québec, Bell, Naguib Mechawar, PhD., Director of the Douglas-Bell Canada Brain Bank, ...
Unprecedented donation to Douglas supports mental health research at its
unique brain bank
Part of Bell's $20 million commitment to Québec mental health over five
Total of $6 million already donated to more than 20 Québec mental health
hospitals, research centres and community organizations
MONTREAL, Feb. 1, 2012 /CNW Telbec/ - Bell announced today that it is
donating $2 million to the Douglas Mental Health University Institute
in Montréal for research activities associated with the Douglas-Bell
Canada Brain Bank, a world-class brain centre unique in Canada. The
gift is the latest announcement in Bell's $20 million commitment to
Québec mental health, part of the national Bell Let's Talk mental
"The $2 million Bell Let's Talk donation to the Douglas today supports
the institute's unique brain bank, driving new research into the causes
and effects of mental illness, said Martine Turcotte, Bell's Vice
Chair, Québec. "The Bell Let's Talk team welcomes the Douglas as the
latest partner in our $20 million Québec mental health program."
Since launching Bell Let's Talk in late 2010, Bell has invested $6
million in more than 20 Québec mental health hospitals, research
centres and community organizations. As well as the Douglas, recipients
have included the Hôpital Louis-H. Lafontaine Foundation, the Fondation
Hôpital Charles-LeMoyne, the Mental Illness Foundation, the Portage
Foundation, Kids Help Phone, and Fondation les Petits trésors of the
Bell Let's Talk Community Fund
In addition, the Bell Let's Talk Community Fund has donated a total of
$400,000 to 15 other local organizations across Québec. The work of
these community groups supports both the fight against the stigma
around mental illness, and new initiatives to improve access to mental
On January 16, the $1 million national Bell Let's Talk Community Fund
launched its second annual call for applications. In 2011, the
Community Fund supported 49 groups in every region of Canada, with
grants ranging from $5,000 to $50,000.To learn more about the fund and
apply, please visit Bell.ca/LetsTalk.
February 8 is Bell Let's Talk Day
Bell Let's Talk Day is a Canada-wide event that invites everyone to join
the conversation about mental health, increasing awareness and
understanding of mental illness and fighting the stigma around the
"Because of the stigma, too few who suffer from mental illness will get
the help they need. By talking about the disease and its impact, we
hope to raise awareness and understanding of the challenge of mental
illness - and what we can all do to help," explained actor-comedian
Michel Mpambara, spokesperson for Bell Let's Talk Day. "As part of the
Bell Let's Talk campaign, I am eager to continue to take action to give
hope to those who struggle with mental illness."
Since January 16, Bell Let's Talk 2012 has been supported by a major
national promotional campaign involving TV, print, radio, outdoor and
online advertising, social media and special events. And with the
generous support of a vast range of media, sports, business and
community organizations - including Astral Media, the Montréal
Canadiens, Radio-Canada and RDS/CTV in Québec - the anti-stigma message
will be delivered from coast to coast to coast.
The campaign culminates on Bell Let's Talk Day on February 8. For every
text message sent and long distance call made by Bell and Bell Aliant
customers that day, Bell will donate 5 cents to programs dedicated to
mental health (regular long distance and text charges apply). In 2011,
Canadians responded with a total of 66,079,236 text messages and long
distance calls on Bell Let's Talk Day - meaning Bell donated another
$3,303,961.80 to mental health programs.
Bell is also encouraging Canadians to follow the campaign on Twitter at @Bell_LetsTalk, and to join in retweeting the Bell Let's Talk Day message on February
8. For each retweet, Bell will donate an additional 5 cents.
The national Bell Let's Talk mental health initiative is a five-year,
$50-million charitable program based on four action pillars:
Anti-stigma, care and access, research, and workplace best practices.
To learn more, please visit Bell.ca/LetsTalk.
Headquartered in Montréal, Bell is Canada's largest communications
company, providing consumers and business with solutions to all their
communications needs: Bell Mobility wireless, high-speed Bell Internet,
Bell Satellite TV and Bell Fibe TV, Bell Home Phone local and long
distance, and Bell Business Markets IP-broadband and information and
communications technology (ICT) services. Bell Media is Canada's
premier multimedia company with leading assets in television, radio and
digital media, including CTV, Canada's #1 television network, and the
country's most-watched specialty channels. Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell product and
service information, please visit Bell.ca. For BCE corporate information, please visit BCE.ca.
Image with caption: "Lynne McVey, Director General, Douglas Institute, George Cope, CEO Bell and BCE, Martine Turcotte, Executive Vice Chair, Québec, Bell, Naguib Mechawar, PhD., Director of the Douglas-Bell Canada Brain Bank, Jane Lalonde, President of the Douglas Foundation (CNW Group/BELL CANADA)". Image available at: http://photos.newswire.ca/images/download/20120201_C8429_PHOTO_EN_9498.jpg
SOURCE BELL CANADA
For further information:
Bell Media Relations