Bell invites all of Canada to Believe



    New Own the Podium 2010 fundraising initiative rocks Canadian winter
    sport

    TORONTO, Ontario, Sept. 17 /CNW Telbec/ - A first in Olympic and
Paralympic history, Bell today launched a fundraiser for athletes uniting
Canadian sport and culture. Believe, an Olympic-inspired rock-orchestral
recording and music video, chronicles the journey of Canadian athletes on the
road to 2010, performed by rock star Suzie McNeil and Canada's National Arts
Centre Orchestra conducted by Dave Pierce. Canadians are invited to visit
bell.ca/believe to view the video and download the song into their music
library or mobile phones. Proceeds from every download will be donated to Own
the Podium 2010 (OTP).
    "The 2010 Olympic and Paralympic Winter Games will be a celebration of
both sport and culture. Believe is an extraordinary initiative from Bell that
will connect Canadians young and old to the spirit of the 2010 Winter Games in
a way that has not been done before," said Loring Phinney, Vice President
Corporate and Olympic Marketing. "By downloading Believe, Canadians will raise
funds for Own the Podium 2010 and expand awareness of the journey of our
Canadian athletes as they dedicate their lives to reaching the podium in
2010."
    In addition to McNeil's dramatic rock performance set against the
magnificent 61-piece National Arts Centre Orchestra, three of Canada's top
Olympians star in the Believe music video: Steve Omischl, World Champion
freestyle skier and two-time Olympian; Joannie Rochette, Canadian National
Champion figure skater who placed fifth at the 2006 Games in Torino; and speed
skater Clara Hughes, one of only four athletes in history to win medals at
both Summer and Winter Olympic Games. The video chronicles their lives as
athletes, the sacrifice to train and the celebration of their triumphs.
    "I think athletes like artists face similar journeys. When your dream is
so big, you have to believe in yourself and just go for it. I am excited to
collaborate with Bell on this amazing project and to know that Believe is
uniting Canadians to help our winter athletes achieve their dreams in 2010,"
said Suzie McNeil, the last woman standing on Rock Star INXS who recently
released her debut cd "Broken and Beautiful", which includes the original
version of Believe and has spawned two hit singles.
    Believe is a unique collaboration of Canada's top talents across diverse
fields. Technology experts at Bell, McNeil, renowned composer/conductor Dave
Pierce, acclaimed director Stephen Scott, Olympians and Paralympians, Canada's
National Arts Centre Orchestra and many other leading culture, sport and
technology icons contributed to the production of Believe, resulting in a
powerful, emotional and unforgettable performance that leaves listeners and
viewers wanting more.
    Said Dave Pierce, internationally recognized Canadian composer/conductor,
"Writing the charts for the 61-piece orchestra, marrying their sound with
Suzie's powerful rock vocals, and infusing the passion that our nation's
athletes live and breathe into every note performed has been an unforgettable
accomplishment. It was simply magic when it all came together. And I think
Canadians will agree when they listen to Believe and view the video."
    The Government of Canada is also providing support for the Believe video.
"The Government of Canada is working closely with its many partners to ensure
that the 2010 Winter Games leave a lasting legacy of economic and social
benefits for all Canadians," said the Honourable David Emerson, Minister of
International Trade and Minister for the Pacific Gateway and the
Vancouver-Whistler Olympics. "We are proud to support and promote Canadian
excellence, both artistic and athletic, nationally and internationally, with
initiatives like Believe and Own the Podium 2010."
    Starting today, Canadians can support Own the Podium 2010 by visiting
bell.ca/believe where visitors can download the audio track to their music
libraries and enabled Bell mobile phones, as well as access exclusive Believe
ringtunes. Visitors to the site will also be able to view the music video and
a special 14 minute feature of the "making of" Believe with behind the scenes
footage and exclusive interviews. The music video and "making of" feature will
also be available for viewing to mobility customers that subscribe to one of
the Fun 20 clips or Fun 25 bundles, as well as on ExpressVu Channel 370 and HD
Channel 830.

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit
www.bce.ca.

    About Own the Podium 2010

    Own the Podium 2010 is a national initiative providing targeted winter
sports with additional resources and programming to help athletes achieve
medal success in 2010. It aims to help Canada's winter sports win the most
medals at the 2010 Olympic Winter Games and to place among the top three at
the 2010 Paralympic Winter Games in Vancouver and Whistler. Visit
www.ownthepodium2010.com for more information.


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: For media inquiries, please contact: Linda Low,
Bell, 1-866-625-8390, linda.low@bell.ca


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