Bell introduces exclusive user interface for Windows Mobile touch screen smartphones



    The Bell experience offers easy personalization, fast access to live
    information feeds

    MISSISSAUGA, ON, Oct. 31 /CNW/ - Bell Mobility today announced an
innovative user interface that places all data services and popular features
on the main screen of touch screen smartphones. Soon to be available on a wide
range of Windows Mobile 3G smartphones from Bell, the unique interface is
being introduced on the HTC Touch Diamond(TM) smartphone.
    The flexibility of the Windows Mobile operating system facilitated Bell's
development of this new user interface, which assists mobile users to discover
the latest and greatest features and applications on their smartphones as well
as favourites such as email and calendar.
    "Canadians have embraced smartphones and the mobile data services such as
music downloads, email and TV that are made possible by our high speed 3G
network. Making these services easily accessible, the Bell experience gives
the user dozens of ways to personalize the home screen, bringing the client
experience to the next level," said Adel Bazerghi, Senior Vice President of
Products for Bell.
    "People can maximize the potential of their smartphones by customizing
them with the features and applications important to them," said Andrew Lees,
senior vice president, Mobile Communications Business, Microsoft Corp. "Our
Windows Mobile platform helps partners like Bell deliver innovative
experiences to customers that are unmatched on other mobile operating
systems."
    The Bell experience offers more than 60 ways to personalize the main
screen using different combinations of 25 icons (referred to as bubbles)
including headline sports, news, weather, horoscopes, email and more,
providing quick access to content and services from their home screen. For
instance, users can choose to include such features as live TV channels, music
playlists, on-demand videos, radio channels, favourite contacts and
applications and a universal email interface that will display all email
accounts and text messages with one screen tap.
    Customers with the HTC Touch Diamond can get the most out of the Bell
experience with two new Email, Internet and Multimedia bundles, also launched
today, that offer unlimited access to some of the most popular mobile data
services such as email, instant messaging, full track music downloads, radio,
TV and Internet browsing. For more information on Bell's Email, Internet and
Multimedia bundles, which start at $40 per month, visit bell.ca/features

    Bell Experience comes to life in new 3G smartphone

    The Bell Experience is now available on the HTC Touch Diamond, which
features a high resolution 2.8-inch touch screen and operates on the Bell 3G
EVDO high-speed mobile network. With the Windows Mobile 6.1 platform and
Office Mobile, clients can easily synchronize their email, calendar and
contacts with both their Exchange email services as well as personal services
like Windows Live, Google, and Yahoo!. To stay productive on the run, users
can also open and edit Office attachments (Word and Excel) from their handset.
    To keep users entertained and informed, the savvy smartphone let clients
download full track music, watch live TV and video clips, take photos and
video with the 3.2 megapixel camera, find where they're going with GPS Nav,
listen to SIRIUS Satellite Radio, and update Facebook and You Tube pages.
    Music lovers who purchase the HTC Touch Diamond will enjoy over 200
preloaded songs from the Warner Music catalogue, which will automatically be
populated into playlists with popular songs from a variety of genres when
clients subscribe to the unlimited Full Track Service. To take full advantage
of this promotion, when they subscribe to the monthly service, clients will
also get one month of free service.
    To see a demonstration of this new user interface, please visit:
http://video.msn.com/video.aspx?vid=c922e2c0-75fc-430e-a2e4-bb26c0c8c10f

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit
www.bce.ca.

    
    The names of actual companies and products mentioned herein may be the
    trademarks of their respective owners.

    HTC Touch Diamond(TM) is a trademark of HTC Corporation.
    




For further information:

For further information: For inquiries, please contact: Julie Smithers,
Bell Media Relations, (416) 528-9409, julie.smithers@bell.ca; Paolo Pasquini,
Microsoft Canada, Consumer Online International, Media Relations, (416)
349-5531, Paolo.pasquini@microsoft.com


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