Bell connects Canadians to Canada's athletes in Beijing with the launch of "Live the Action. Anytime. Anywhere." - Exclusive Canadian Olympic Team coverage available 24/7 with Bell technology



    VANCOUVER, British Columbia, Aug. 5 /CNW Telbec/ - Bell, the exclusive
Telecommunications Partner of the Vancouver 2010 Olympic and Paralympic Winter
Games, today announced a broad range of initiatives enabling Canadians to
cheer on the Canadian Olympic Team in Beijing and live the action - anytime,
anywhere - with exclusive content, offers, products and events, and a
dedicated portal: bell.ca/beijing.
    "Bell's innovative products and services enable all Canadians to connect
with the Canadian Olympic Team and follow their journey in Beijing," said
Loring Phinney, Vice President Corporate and Olympic Marketing. "With live and
exclusive Olympic Games content available across Bell Mobility, Sympatico /
MSN and Bell TV, Olympic fans can live the action - anytime and anywhere."
    Bell offers the following ways for Canadians to connect to the Canadian
Olympic Team in Beijing:

    Live CBC/Radio-Canada coverage on your phone, only with Bell - Watch the
Beijing 2008 Olympic Games, live and on the go. Live CBC/Radio-Canada Beijing
2008 Olympic Games coverage, 11 video highlight packages and SMS alerts, as
well as Bell Olympic Moments and 16 Days in Beijing with Steve Omischl will be
available each day during the Games for a one-time fee of $8.

    Additionally, two hot new phones are available to connect Canadians to
Team Canada:

    
    - Limited edition Canadian Olympic Team phone - The Samsung m530 Canadian
      Olympic Team branded mobile phone is the ideal phone to watch live
      CBC/Radio-Canada Olympic Games coverage, check Canada's medal
      standings, view exclusive interviews with athletes, and text in votes
      for Bell Olympic Moments. It also comes loaded with Olympic-themed
      content including demos of Sega Mobile's Sonic at the Olympic Games and
      Beijing 2008(TM), the Official Mobile Phone Game of the Olympic Games,
      an iconic 2010 Olympic Winter Games logo, as well as screensavers of
      competing countries' flags and ringtones of their national anthems for
      download.

    - Samsung Instinct - Bell will also introduce the Samsung Instinct(TM),
      available in Canada August 8. Already a hot seller in the U.S. since
      its introduction there last month, the Instinct offers easy touch or
      stylus navigation on its full QWERTY touch-screen keyboard and extra-
      large high-resolution display.

    Exclusive Sympatico / MSN content - Broadband Sympatico customers and
visitors to Sympatico / MSN will be able to access exclusive Olympic Games
content through a special Beijing 2008 feature page:
sports.sympatico.msn.ca/beijing2008 - a dedicated portal with a variety of
rich content including exclusive daily news feeds from The Canadian Press,
photo galleries featuring memorable moments of former and current Olympians, a
live news ticker with event results updates and a real-time medal counter,
blog entries by Beijing expatriate Cynthia Long, and the daily video series 16
Days in Beijing with Steve Omischl.

    Bell TV - For the first time ever, all Olympic Games event coverage will
be available in full HD. Viewers can customize their Olympic experience by
using their Bell TV HD PVR to record their favourite Olympic moments to watch
whenever they want. A special free HD Beijing 2008 Olympic Games package
(FreeVu) courtesy of CBC Sports will be available to HD subscribers. Bell TV
will also offer two interactive viewing experiences - Olympic Mosaic and
Olympic Interactive.
    - FreeVu channels - Available only to HD subscribers, channels 834 and
      835 will be dedicated to broadcasting extensive live coverage of
      marquee Olympic events around the clock, including gymnastics, track,
      swimming and rowing.
    - Olympic Mosaic - For the duration of the Beijing 2008 Olympic Games,
      Bell TV Home will be replaced with a six-window Olympic Mosaic, making
      all CBC programming available on a single interactive television (iTV)
      channel. Olympic Mosaic includes six video windows representing five
      Olympic broadcast channels (including CBC, CBC HD, CBC Newsworld, TSN
      and CBC's new digital channel bold) and the Bell Olympic Moments
      contest, as well as a menu to access all the usual iTV services.
    - Olympic Interactive - Viewers can access on-demand Beijing 2008 Olympic
      Games content while watching CBC-Toronto or CBC-Montreal, including
      news, athlete profiles, event descriptions, broadcast schedules and
      Olympic history.
    

    Bell O Zones - The Bell O Zone is an interactive exhibit that brings the
Olympic experience and connections with the Canadian Olympic Team into the
community. Bell O Zones will be at local malls in the cities and surrounding
areas of Toronto, Montreal and Vancouver to showcase Bell technology, host
autograph signings with Olympic and Paralympic athletes and other special
events.

    RealChampions.ca - RealChampions.ca is an interactive online community
powered by Bell and Canada's only social network dedicated to amateur sports.
The fan zone is the place where supporters can connect with and send good luck
wishes to athletes in Beijing. To join this exciting community, visit
bell.ca/beijing, Bell's portal to Canadian athletes in Beijing, and click on
the RealChampions.ca link.

    For more information on these exclusive Beijing 2008 Olympic Games
offerings from Bell, visit bell.ca/beijing.

    About Bell

    Bell is Canada's largest telecommunications company, providing consumers
with solutions to all their communications needs, including telephone
services, wireless communications, high-speed Internet, digital television and
voice over IP. Bell also offers integrated information and communications
technology (ICT) services to businesses and governments, and is the Virtual
Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell
is proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit
www.bce.ca.




For further information:

For further information: Allison Johnson, Bell Media Relations, (604)
678-7514, allison.johnson@bell.ca


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