Bell confirms its support for the Molson family's acquisition of the Montréal Canadiens Hockey Club and Bell Centre



    
    Minority equity interest enhances Bell's access to Canadiens content and
    marketing opportunities, including long-term naming rights to the Bell
    Centre
    

    MONTREAL, June 22 /CNW Telbec/ - Bell today confirmed its minority equity
interest in the Molson family's bid to acquire the Montréal Canadiens Hockey
Club and the Bell Centre, further strengthening Bell's long-standing
relationship with the storied hockey franchise and offering enhanced marketing
opportunities and preferred access to Canadiens content for Bell customers.
    "Bell's relationship with the Montréal Canadiens spans many glorious
decades and we are proud to be working with the Molson family as a partner in
the team's bright future," said George Cope, President and CEO of Bell and
BCE. "Montréal has been our home for 129 years, and the Bell team is delighted
with this opportunity to support our community, the franchise that proudly
wears its name, and the Bell customers here and across Canada who love hockey
and the Habs."
    On June 20, Montréal Canadiens owner George N. Gillett Jr and Geoff
Molson announced that they had reached an agreement in principle for the sale
of the Gillett family's interests in the Canadiens, the Bell Centre and
Gillett Entertainment Group. Expected to close in late August, the transaction
requires the approval of the Board of Governors of the National Hockey League.
    Said Geoff Molson: "Like the Molson family, Bell has been part of the
Montréal community for generations and shares our commitment to this great
city and its famed hockey team. Bell is the ideal partner in our plan to
preserve and build on the strong traditions of the Canadiens Hockey Club, and
to bring the Stanley Cup back to Montréal."
    Known as Project Rocket within Bell, the company's investment in the
winning bid enhances its marketing and promotional relationship with the
Canadiens, including long-term naming rights to the Bell Centre and preferred
customer access to Canadiens content. Financial and other terms of the
agreement have not been disclosed.
    Bell has been headquartered in Montréal since the company's founding in
1880. Bell recently opened its new head office at Nuns' Island, the largest
single-tenant real estate development in Montréal in a generation. More than
4,000 Bell team members work in the ultra-modern campus complex designed to
comply with the international LEED (Leadership in Energy and Environmental
Design) standard for sustainable green building and development practices.

    Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs, including Bell
Mobility and Solo Mobile wireless, high-speed Bell Internet, Bell TV
direct-to-home satellite television, Bell Home phone local and long distance,
and IP-broadband and information and communications technology (ICT) services.
Bell is proud to be a Premier National Partner and the exclusive
Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter
Games.

    Bell is wholly owned by BCE Inc. (TSX, NYSE:   BCE). For information on
Bell's products and services, please visit www.bell.ca. For corporate
information on BCE, please visit www.bce.ca.

    Caution Concerning Forward-Looking Statements

    This news release contains forward-looking statements relating to Bell
Canada's minority equity interest in the Molson family's proposed acquisition
of the Montréal Canadiens Hockey Club, the Bell Centre and Gillett
Entertainment Group, strategic, operational and competitive benefits expected
to result from the transaction and other statements that are not historical
facts. Such forward-looking statements are subject to important risks,
uncertainties and assumptions and the results or events predicted in these
forward-looking statements may differ materially from actual results or
events. As a result, we cannot guarantee that any forward-looking statement
will materialize and you are cautioned not to place undue reliance on these
forward-looking statements.
    The timing and completion of the proposed acquisition is subject to
closing conditions, including the approval of the Board of Governors of the
National Hockey League, and other risks and uncertainties including, without
limitation, any required regulatory approvals or expiry of any required
regulatory waiting periods. Accordingly, there can be no assurance that any
transaction between Bell Canada, the Molson family and George N. Gillett will
occur, or that it will occur on the timetable contemplated in this news
release. There can also be no assurance that the strategic, operational and
competitive benefits expected to result from the transaction will be fully
realized.
    The forward-looking statements contained in this news release are made as
of the date of this release and, accordingly, are subject to change after such
date. Except as may be required by Canadian securities laws, we do not
undertake any obligation to update or revise any forward-looking statements
contained in this news release, whether as a result of new information, future
events or otherwise.




For further information:

For further information: Jacques Bouchard, Bell media relations, (514)
391-5263, jacques.bouchard1@bell.ca


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