Bell celebrates culture through partnership with Vancouver 2010 Cultural Olympiad



    - New emblem unveiled at Countdown Concert -

    VANCOUVER, Feb. 12 /CNW/ - Bell and the Vancouver Organizing Committee
for the 2010 Olympic and Paralympic Winter Games (VANOC) tonight launched the
telecommunications company's role as presenting partner of the Vancouver 2010
Cultural Olympiad. A new Cultural Olympiad emblem recognizing this partnership
was unveiled during a sold-out, star-studded concert at Vancouver's Orpheum
Theatre, the culmination of a day-long celebration of the two-year countdown
to the 2010 Winter Games.
    Hosted by CTV's Ben Mulroney, the Countdown Concert featured stellar
Canadian talent. 2008 Grammy and Juno nominee Feist headlined the concert,
performing five world premier orchestral arrangements of her songs with the
Vancouver Symphony Orchestra. The concert also included some of Canada's top
indie singer-songwriters: Ron Sexsmith; Jorane; Leela Gilday (2007 Juno Award
winner for Aboriginal album of the year); and Suzie McNeil, whose hit song
Believe was embraced by Bell as a fundraising initiative for sport.
    "Bell has a long history of bringing sport and culture together to
strengthen our country and celebrate our best," said VANOC Chief Executive
Officer John Furlong. "We are thrilled to partner with Bell to showcase
Canada's rich cultural heritage and vibrant arts community across the country
and around the world."
    "Bell aims to connect every Canadian to the Olympic and Paralympic
experience," said Loring Phinney, Vice President, Corporate and Olympic
Marketing for Bell. "We are proud to know that our support of the Cultural
Olympiad will help make it possible for even more Canadians to experience the
2010 Winter Games through the delivery of unique and compelling cultural
content."
    Bell has long been committed to fostering opportunities for both culture
and sport. In 2007, Bell launched a unique initiative to raise money for
Canada's winter athletes. The company teamed with rising Canadian rock star
Suzie McNeil and composer/arranger Dave Pierce to record the Olympic-and
Paralympic-inspired song and video Believe. Recorded in Ottawa with the
National Arts Centre Orchestra, the audio track is available for download to
client music libraries and enabled Bell Mobility phones at bell.ca/believe,
where visitors can also view the music video.
    All proceeds from downloads will be donated by Bell to Own the Podium
2010, a sport technical program designed to help Canadian athletes compete
with the best in the world.
    One of the 2010 Winter Games signature events, Vancouver 2010 Cultural
Olympiad will showcase some of the finest in Canadian and international arts
and culture through a series of three festivals between now and 2010. Cultural
Olympiad 2008 launches this multi-year celebration, with more than 300 free
and ticketed events taking place between February 1 to March 21 throughout
Metro Vancouver and the Sea-to-Sky corridor. This is the first time a Winter
Games has hosted a Cultural Olympiad two years before Games time. The entire
program can be viewed at www.vancouver2010.com.

    The Emblem of the 2010 Cultural Olympiad

    Bell's new partnership with VANOC is represented in the Cultural Olympiad
emblem, unveiled to an enthusiastic audience at the Countdown Concert. The new
multicoloured emblem, highlighted by pink and purple hues, represents the
cultural and creative diversity of Canada. Entitled Expanding the Circle, its
shape originates from the stones within the Vancouver 2010 Olympic emblem
Ilanaaq, immediately connecting it to Vancouver 2010. Positioned on an angle,
the shape also speaks to the way in which the arts can provide new
perspectives to audiences. The central arcs burst out of the emblem's primary
shape with energy and motion in the way that arts and culture break new ground
and explore new directions.

    About Bell

    Bell's partnership with VANOC began in October 2004, when it was selected
as a Premier National Partner and exclusive Telecommunications Partner to the
Vancouver 2010 Olympic and Paralympic Winter Games. Bell will supply the
critical communications services required to stage the 2010 Winter Games in
Vancouver and Whistler, including a comprehensive telecommunications solution,
broadcast support, and Internet and portal services.
    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit
www.bce.ca.

    About VANOC

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic
Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.

    Media may download the new Cultural Olympiad Emblem at 7:45pm PST from:
    ftp://2010ftp.vancouver2010.com
    Username: MediaVenueDay
    Password: thesc00p
    File: Cultural Olympiad Emblem





For further information:

For further information: Wendy Soobis, VANOC Communications, Tel: (778)
328-1119, wendy_soobis@vancouver2010.com; Linda Low, Bell Communications, Tel:
(604) 678-7509, linda.low@bell.ca

Organization Profile

VANCOUVER ORGANIZING COMMITTEE FOR THE 2010 OLYMPIC AND PARALYMPIC WINTER GAMES

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VANOC

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