Bell Canada named exclusive national supporter of the FIFA U-20 World Cup



    Watch tournament highlights directly on your phone

    TORONTO, Ontario, June 28 /CNW Telbec/ - Bell Canada today announced it
has been named exclusive Information and Communications Services National
Supporter of the FIFA U-20 World Cup 2007. The company also announced Bell
Mobility customers with video-enabled handsets will be able to watch game
highlights and access other exclusive tournament content directly on their
mobile phones.
    Bell will deliver voice, wireless, data and broadband connectivity and
all telecommunications infrastructure and professional services to venue
locations, including stadiums, media centres, and FIFA offices and affiliated
operations centres from Victoria to Montreal.
    "We're proud to help deliver the FIFA Under-20 World Cup, one of the
largest soccer events on the planet, to the world," said Claude Rousseau,
Senior Vice-President, Enterprise Quebec Sales and national Government
Practice.
    At the same time, Bell Mobility clients can follow team Canada and other
tournament favourites any time, any place on their mobile phones. It's the
latest soccer programming available from Bell Mobility, and it underscores
again Bell's commitment to deliver best-in-class mobile content and
entertainment to clients across Canada.
    Starting June 30 and lasting just over three weeks, the FIFA U-20 World
Cup 2007 will feature some of the best young soccer players in the world who
are already making their mark in dozens of professional soccer leagues in
Europe, Asia, North America and South America. Six major Canadian cities will
host 24 countries playing 52 matches, with Toronto set to host the
championship final.
    The FIFA U-20 World Cup 2007 is expected to host more than 700,000 people
across Canada, with an international television audience expected to number
more than 700 million worldwide.

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Communications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit
www.bce.ca.




For further information:

For further information: For media inquiries, please contact: Paolo
Pasquini, Bell Canada, Media Relations, (416) 581-4268, 1-888-482-0809,
paolo.pasquini@bell.ca


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