Bell announces enhanced Sympatico.ca portal



    TORONTO, Aug. 31 /CNW Telbec/ - Bell today announced several enhancements
to its Sympatico.ca portal following a new agreement with Microsoft that will
see Sympatico.ca and MSN.ca operate as separate and distinct portals. To
further enhance Canada's leading general interest portal, Bell also announced
four new channels to help inform and entertain Sympatico.ca visitors.
    As part of the new three-year agreement, the companies will continue to
cooperate and exchange traffic between each other's portals, while
Sympatico.ca will also leverage the new Bing(R) search engine and continue to
offer Windows Live(TM) Hotmail(R) and Messenger inventory to Canadian
advertisers. Canada's popular default homepage address sympatico.msn.ca will
also be redirected to Sympatico.ca.
    "Over the last 14 years, Sympatico.ca has been Canada's leading portal.
Bell is a pioneer in the industry and we have continued to build on the
Sympatico portal's popularity as we evolve to meet our clients' needs," said
Kevin Crull, President of Bell Residential Services. "In our five successful
years managing and operating the joint sympatico.msn.ca portal, Bell has seen
the Internet advertising industry evolve significantly. It's clear that
creating two distinct portals now allows market expansion by both partners in
terms of new online advertising and revenue opportunities."
    Sympatico.ca has developed hugely successful branded sites, such as
celebrity news destination Celebedge.ca; fashion site Fashionism.ca;
InMusic.ca, featuring the popular interview show The Hook and the Live @ The
Orange Lounge concert series; tech-centric blog Sync.ca; and Push.ca, a busy
destination for snowboard and skateboard enthusiasts. Sympatico.ca's channels,
visited by 6.8 million(1) Canadians each month, will remain exclusively
available via Sympatico.ca.
    In addition, Bell also announced today the launch of four new portal
channels: Autos, InMovies.ca, YourMoney.ca and Best Health, a Reader's Digest
publication.
    "Our primary focus, as always, is on the client experience, as evidenced
by the ongoing growth in online content and services offered by Sympatico.ca,"
said Gary Anderson, Bell's Vice President responsible for Sympatico.ca. "Our
new agreement provides us greater editorial and advertising flexibility, thus
enhancing our offerings to both advertisers and users. All Sympatico.ca
employees remain in place and will continue to deliver industry-leading
strategy, sales, content and advertising support."
    Sympatico.ca offers Canada's top selection of relevant French and English
Canadian online content. Launched in 1995, Sympatico.ca has differentiated
itself from competitors as an all-Canadian portal offering innovative
solutions to both users and advertisers. Also recognized as an industry leader
in mobile marketing, Sympatico.ca offers the largest mobile advertising
network in the country.
    With its ability to reach more than 80% of Canadians online, unmatched
online content and services, and the proven expertise of its team,
Sympatico.ca is the online publisher of choice for advertisers.

    About Bell

    Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs, including Bell
Mobility, Bell Internet, Bell TV and Bell Home phone local and long distance
services. Bell is proud to be a Premier National Partner and the exclusive
Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter
Games.
    Bell is wholly owned by BCE Inc. (TSX, NYSE:   BCE). For information on
Bell's products and services, please visit www.bell.ca. For corporate
information on BCE, please visit www.bce.ca.

    
    (1)comScore Media Metrix - unduplicated audience based on custom list -
       June 2009
    




For further information:

For further information: Julie Smithers, Bell Media Relations, (416)
528-9409, julie.smithers@bell.ca


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