Bell and Cineplex Entertainment launch Mobile Movie Ticketing



    Mobile transaction capability adds ticket charges to a client's regular
    monthly invoice

    TORONTO, Ontario, Oct. 25 /CNW Telbec/ - Bell and Cineplex Entertainment
today announced that Bell Mobility clients can purchase movie tickets for
Cineplex Entertainment theatres across Canada directly from their mobile
phones, with charges simply added to a client's regular monthly invoice.
    "The Mobile Movie Ticketing service we are now offering with Cineplex
Entertainment is an example of the wide variety of mobile transactions clients
will soon be able to perform on their wireless phones," said Adel Bazerghi,
Vice President, Products for Bell Mobility. "Our clients now have the
convenience of purchasing tickets in advance from their phones, wherever they
may be."
    "Our theatre guests can now bypass the box office using Bell's mobile
movie ticketing service, which is offered exclusively at Cineplex
Entertainment theatres across Canada," said Pat Marshall, Vice President,
Communications and Investor Relations, Cineplex Entertainment. "For the first
time ever, clients can look up the movie they want to see, find the theatre
location closest to them and purchase their tickets on their Bell Mobility
phones."
    To buy tickets with Mobile Movie Ticketing, Bell Mobility clients simply
send a free text message with the word 'tickets' to short code JUMP (5867).
Bell will send back a web alert with a link to the purchase page. Charges will
appear on the client's Bell Mobility invoice, including ticket costs and
convenience fees.
    Upon purchase, a mobile ticket - in the form of a bar code image - is
sent to the client's phone. On arrival at the Cineplex theatre, the client
scans the bar code image at a scanning kiosk beyond the box office area and
receives tickets for entry into the auditorium.
    The Mobile Movie Ticketing service is made possible by a new technology
from Calgary-based RepeatSeat Inc., a leading global entertainment services
company offering private label ticketing in the United States, Canada and the
Caribbean.
    For more information, please visit bell.ca/mobileticketing.

    About Cineplex Entertainment

    Headquartered in Toronto, Canada, Cineplex Entertainment LP owns, leases
or has a joint-venture interest in 131 theatres with 1,321 screens serving
approximately 60 million guests annually. Cineplex Entertainment LP is the
largest motion picture exhibitor in Canada operating the following brands:
Cineplex Odeon, Galaxy, Famous Players (including Coliseum, Colossus and
SilverCity), Cinema City and Scotiabank Theatres. The units of Cineplex Galaxy
Income Fund, which owns approximately 75.7% of Cineplex Entertainment LP, are
traded on the Toronto Stock Exchange (symbol CGX.UN).

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Communications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit
www.bce.ca.




For further information:

For further information: For media inquiries, please contact: Jeff
Meerman, Bell Media Relations, 1-877-410-4221, jeff.meerman@bell.ca; Pat
Marshall, Vice President, Communications and Investor Relations, Cineplex
Entertainment, (416) 323-6648, pat.marshall@cineplex.com; Georgia Sourtzis,
Cineplex Entertainment, (416) 323-6728, georgia.sourtzis@cineplex.com


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