200 kids from around the world to participate in McDonald's(R) Champion
Kids program as part of company's ongoing commitment to children
TORONTO, July 8 /CNW/ - Two Canadian kids will be heading to the 2008
Olympic Games in Beijing as part of the McDonald's Champion Kids program where
they will experience the Games, meet athletes, visit cultural sites and
interact with other kids from around the globe.
The McDonald's Champion Kids program also provides an opportunity for the
children to share their Olympic experience before, during and after the Games,
through their hometown media outlets.
The Canadian McDonald's Champion Kids are:
- Emily Bulten, 11, Cambridge, ON
- Max Newton, 10, Vancouver, BC
"McDonald's Canada is thrilled to provide these kids with a
once-in-a-lifetime opportunity to experience the Olympic Games like no other
Canadian spectator and learn about the culture and history of China," said
John Betts, President, McDonald's Canada. "This will be a truly enriching
experience they will no doubt remember for the rest of their lives."
During their time in Beijing from August 19-22, McDonald's Champion Kids
will visit Canada Olympic House, attend diving and basketball events, and see
historical landmarks such as the Temple of Heaven and the Great Wall of China.
"I never would have imagined having a chance to go the Olympic Games and
I'm really excited," said Emily Bulten, a Grade 5 student at Silver Heights
Public School in Cambridge. "I'm looking forward to going to China and
watching some events but I also can't wait to meet other kids from all over
Max and Emily were chosen based on their commitment to fitness and a
balanced active lifestyle, for demonstrating leadership among their peers and
for participating in a variety of extracurricular activities. The selection
committee included three-time World Champion and Olympic Silver Medalist
Alexandre Despatie, who will be representing Canada in Beijing in the 3-metre
individual and synchronized diving events.
"These kids have shown tremendous leadership skills and a commitment to
being active, which has earned them the unique chance to go to the Olympic
Games," said Despatie. "It's an honour for me to be involved in this program
and I look forward to meeting Max and Emily while in Beijing."
The Canadian McDonald's Champion Kids were selected through the Go
Active!(R) Fitness Challenge, which is a school-based fitness program
presented by McDonald's Canada with support from the Canadian Olympic
Committee. Inspired by the Canadian Fitness Awards, the program is designed to
promote physical activity among students. Teachers who registered their class
in the program at www.fitnesschallenge.ca were encouraged to nominate
participating students between the ages of 8 to 12 (as of July 1, 2008) for
the McDonald's Champion Kids program.
As part of McDonald's sponsorship of the Olympic Games, six McDonald's
Canada restaurant employees will also be heading to Beijing to join the
McDonald's Olympic Champion Crew Team. In addition to serving the world's best
athletes, Champion Crew Team members will have an opportunity to attend two
Olympic events and participate in various sightseeing and cultural activities.
About McDonald's and the Olympic Games
McDonald's commitment to the Olympic Movement began in 1968, when the
company airlifted hamburgers to U.S. athletes in Grenoble, France. Since then,
McDonald's has served its menu of choice and variety to millions of athletes,
their families and their fans. This summer's Olympic Games in Beijing mark
McDonald's sixth Olympic Games as a TOP Global Sponsor and its seventh as the
Official Restaurant of the Olympic Games. McDonald's sponsorship will continue
through the 2012 Olympic Games in London.
About McDonald's Canada
McDonald's is the leading foodservice company in the world. McDonald's
Restaurants of Canada Limited and its Canadian franchisees own and operate
more than 1,400 restaurants and employ more than 77,000 Canadians coast to
coast. Approximately 70 per cent of McDonald's Canadian restaurants are
locally owned and operated by independent entrepreneurs. For more information
about McDonald's Canada, visit the company's web site at www.mcdonalds.ca.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: or high-res images and visuals: McDonald's
Canada Media Relations, 1-877-786-3342, www.mcdepk.ca