BEA Systems Helps Aeroplan Develop Service-Oriented Architecture to Deploy Next Generation of Customer Loyalty Products



    
    Core News Facts

    1.) BEA today announced a partnership with Aeroplan to help them expand
and
    diversify their customer loyalty rewards programs.

    2.) Aeroplan has deployed a service-oriented architecture (SOA) solution
    utilizing BEA WebLogic(R) Integration and BEA AquaLogic(R) Commerce
    Services.

    3.) BEA technologies power Aeroplan's internet storefront and help enhance
    their members' shopping experience by making it quicker and easier to book
    flights and redeem rewards.
    

    TORONTO, Sept. 24 /CNW/ -- BEA Systems, Inc., a world leader in
enterprise infrastructure software, today announced a partnership with
Aeroplan to help them expand and diversify their customer loyalty rewards
programs. Aeroplan has deployed a service-oriented architecture (SOA) solution
with BEA WebLogic(R) Integration and BEA AquaLogic(R) Commerce Services in an
effort to help facilitate new partnerships and to provide a more compelling
online customer experience. BEA technologies power Aeroplan's internet
storefront and help enhance their members' shopping experience by making it
quicker and easier to book flights and redeem rewards.
    "Our business was changing dramatically, and we needed a business
platform that would allow us to turn all of our creative ideas into reality,"
said Andre Hebert, vice president, Technology and eBusiness at Aeroplan.
"Loyalty programs have become so sophisticated and competitive. The keys to
success are being innovative, responding quickly to consumer preferences and
continually adding value so that members remain loyal."
    BEA technologies help enhance the effectiveness of Aeroplan's Website
through a search engine optimization system that simplifies search engine
rankings by delivering the best possible matches to customers' queries. BEA
AquaLogic Commerce Services creates dynamic product pages that guide customers
from the search engine to the correct page of interest and then through the
purchasing process. The storefront features a personalized, intuitive shopping
cart that has cross-sell and up-sell capabilities designed to anticipate and
exceed customers' expectations.
    Powered by BEA AquaLogic Commerce Services technology, Aeroplan members
now have access to fast and easy, self-serve reward redemption. They can view,
calculate and redeem their Aeroplan Miles for rewards in real-time; manage
their profile online; view their order status and history and save items in
their shopping cart to purchase at a later date. Aeroplan can now also
accommodate the unique lifestyles of its growing membership by increasing the
number of ways members can earn reward miles and by expanding the variety and
diversity of rewards.
    In addition, BEA WebLogic Integration is designed to bring together
transactional applications, multiple data sources, applications from mileage
and rewards partners and more than 50 Web services. BEA WebLogic Integration
helps orchestrate the interaction between these systems and applications,
facilitates the timely and reliable movement of messages across the
infrastructure and helps to ensure that Web services can be invoked and
consumed as necessary to support customer queries and transactions. Examples
of Web services supported by BEA WebLogic Integration include "mileage
balance" and "product detail."
    "We view Areoplan's IT team and leaders as innovators, and we are excited
they chose BEA AquaLogic and BEA WebLogic product families to help power their
SOA deployment," said Linda Whelan, vice president and country manager, BEA
Systems, Canada. "Our products are helping enable Aeroplan to deliver faster
service and respond more quickly to customer requests. BEA AquaLogic and BEA
WebLogic products can help increase efficiency and speed time by connecting
and simplifying services across the enterprise. We help our customers solve
today's business challenges and help them take their organizations to the next
level."
    The secret to Aeroplan's success with BEA lies in making reward program
information more accessible to employees, consumers and business systems so
that they can make the best choices with the most up-to-date and accurate
information. The company has more than four million active members and
relationships with more than 70 business partners.  During peak periods,
Aeroplan's consumer portal supports nearly 4000 concurrent sessions.
    
    About BEA
    
    BEA Systems, Inc. (Nasdaq:   BEAS) is a world leader in enterprise
infrastructure software. Information about how BEA helps customers build a
Liquid Enterprise(TM) that transforms their business can be found at bea.com.

    Contact Information

    Press Contacts:

    
    Jim Rivas
    BEA Systems, Inc.
    P: 1-408-570-8834
    

    
    Elliott Chun
    Weber Shandwick, Canada
    P: 1-416-642-7962
    
    Copyright 1995-2007, BEA Systems, Inc.  All rights reserved.  BEA, BEA
AquaLogic, BEA eLink, BEA WebLogic, BEA WebLogic Portal, BEA WebLogic Server,
Connectera, Compoze Software, Jolt, JoltBeans, JRockit,  SteelThread, Think
Liquid, Top End, Tuxedo, and WebLogic are registered trademarks of BEA
Systems, Inc. BEA Blended Application Development, BEA Blended Development
Model, BEA Blended Strategy, BEA Builder, BEA Guardian, BEA Manager, BEA
MessageQ, BEA microService Architecture,  BEA SOA 360, BEA Workshop, BEA
WorkSpace 360, Signature Editor, Signature Engine, Signature Patterns, Support
Patterns, Arch2Arch, Arch2Arch Advisor, Dev2Dev, Dev2Dev Dispatch, Exec2Exec,
Exec2Exec Voice, IT2IT, IT2IT Insight, Business LiquidITy, and Liquid Thinker
are trademarks of BEA Systems, Inc. BEA Mission Critical Support, BEA Mission
Critical Support Continuum, BEA SOA Self Assessment, and Fluid Framework are
service marks of BEA Systems, Inc. All other company and product names may be
the subject of intellectual property rights reserved by third parties. All
other trademarks are the property of their respective companies.




For further information:

For further information: Jim Rivas of BEA Systems, Inc.,
+1-408-570-8834,  jrivas@bea.com; Elliott Chun of Weber Shandwick, Canada,
+1-416-642-7962,  echun@webershandwick.com; Analysts: Joe Hnilo of BEA
Systems, Inc.,  +1-408-570-8314, jhnilo@bea.com Web Site: http://www.bea.com

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