VANCOUVER, May 4 /CNW/ - The BC Chapter of the American Marketing
Association (BCAMA) will be hosting its annual conference, VISION on May 7,
2009 at the Four Seasons Hotel in Vancouver, British Columbia. Entitled, "The
Big Idea," this year's event will showcase an all star line-up of forward
thinking leaders as they discuss the transition from hatching the big idea to
growing a successful company, and developing a culture which continually
promotes innovative thinking, driving market trends.
"Especially in today's rapidly changing landscape, businesses and
marketers are required to step out of their traditional roles and be
innovative in order to capture market share and maintain customer loyalty,"
said Rosa Marinelli, BCAMA President. "By bringing together businesses and
marketers which are at the forefront of their industries, VISION is helping
professionals understand the role which innovation plays in a successful
During the one-day conference, emceed by Jill Krop, Anchor, News Hours
Final, Global BC, visionaries from highly recognized local and international
brands will share their views on marketing trends and how their big idea
helped put their company at the forefront of today's marketing and advertising
landscape. Topics and speakers for VISION include:
Revving Up Customers to Make the Big Noise, presented by Ken Schmidt,
Former Communications Director at Harley Davidson Motor Company/Leading
Fortune 500 Consultant. Ken is one of the most in-demand business speakers and
communications consultants in North America. In 1901, Harley Davidson Motor
Company was born from William S. Harley's big idea to fit an engine onto a
bicycle. After a major downturn in its business in the late '70's and early
'80's, it initiated its next big idea that radically changed its marketing
strategy. By focusing on understanding and harnessing the most basic drivers
of human behaviour, it improved its competitiveness in even the most difficult
of environments. It was on a new road to building a fanatically vocal customer
base. Today, Harley Davidson continues its marketing leadership by
facilitating the social engagement of its enthusiastic customer communities.
Five Secrets to Success, presented by Richard Bartrem, Vice-President,
Culture and Communications, WestJet. In an industry rife with failure and
renowned low service standards, WestJet's Big Idea in 1996 was "Hey let's
start an airline!" Join Richard Bartrem, WestJet's Vice-President, Culture and
Communications as he takes you through what big ideas WestJet had to make them
one of the most commercially successful airlines in the world. Ultimately,
WestJet's success comes from having the right corporate culture and Richard
will share WestJet's five secrets to success to getting it right.
still lovin' it, presented by Brad Gamble, Senior Director of Marketing,
McDonald's Canada. McDonald's founder, Ray Kroc, founded the most successful
family restaurant chain in the world today. The brand is a global institution.
That said, McDonalds is under constant pressure, internally and externally, to
challenge itself to re-examine its business and to engage its customers in
new, compelling ways. For a large corporation striving to keep its
entrepreneurial spirit, McDonalds has been masterful in its ability to clearly
articulate its strategy, align its resources, and boldly try new things. In
his presentation, Brad Gamble shares some of the big idea strategies and
cutting edge tactics employed to connect with customers, and to renew the love
and affinity they have for the brand.
Corporate Culture Turns Local Entrepreneur into Awarded International
Brand, presented by Brian Scudamore, President & CEO, 1-800-GOT-JUNK?
1-800-GOT-JUNK? Founder and CEO Brian Scudamore started his junk removal
business in 1989 with the big idea of professionalizing an entire industry and
growing a successful franchised business. The company has now grown to 250
locations in three countries, and Brian's new big idea is to build a globally
admired brand. Brian discusses his big ideas on how corporate culture, goal
setting, and developing people have translated into explosive growth for
Innovation in the High Velocity Economy, presented by Jim Carroll,
Futurist & Marketing Trend Consultant to Fortune 500. Jim Carroll is an expert
consultant on marketing trends and innovation to the Fortune 500. His clients
include Disney, Microsoft, Nestle, Motorola and KPMG. In today's economic
climate, marketers are faced with overwhelming challenges. In times like
these, the new leaders that have emerged from recession are the ones that
through innovation have changed the competitive landscape. With this
understanding, Jim explains what highly innovative big idea companies do
differently from other companies, and what we can learn from them to unlock
our potential in this "High Velocity Economy".
Kerry Munro, General Manager of Yahoo! Canada will also be yielding the
Big Idea Chair to a number of industry experts. The Yahoo! Canada Big Idea
Chair is an initiative which recognizes forward thinking leaders who are
driving the changes in the marketing and advertising industry though a blend
of leadership, innovation and real-world accomplishment. They will share their
experience on how they've applied their vision to reality and how they've
continued to encourage innovative thinking within their own organizations.
Subject matter experts who will be sitting on the Big Idea Chair are:
Ken Wong, Highly Acclaimed Business Professor, Author & Strategist. Ken
will be dialoguing on new brand management structures that need to be put into
place given the current market conditions, integrating campaigns and
Maggie Fox, CEO and Founder of Social Media Group. Maggie will be sharing
her thoughts on the future of social media given today's landscape and
tomorrow's future opportunities.
Clare Meridew, VP, Creative Director Interactive of GREYcanada Agency.
Clare will be discussing creative innovation, advertising and an agency
Conference After Party: Attendees will have the chance to network with
other professionals during the After Party following the conference. This is a
great opportunity to catch up with colleagues in the industry as well as learn
about other organizations' best practices. In addition, watch Game 4 of the
Canucks versus Blackhawks Playoff on a BIG screen with a couple hundred of
your marketing buddies.
Registration: To register for VISION, please visit www.bcama.com, or call
About VISION: VISION is BCAMA's marquis event. This annual event is
Western Canada's premier marketing conference.
The BC Chapter of the American Marketing Association (www.bcama.com) has
been the province's leading marketing source since 1955. With approximately
500 members, the BCAMA is a non-profit association made possible by a
dedicated team of volunteers including Board Members, Committee Members and
Sponsors. As one of the most highly regarded chapters in North America, BCAMA
was awarded with the prestigious international "Chapter of the Year" in 1995,
1996, "Chapter of Excellence" in 1997, and special merits in both 2004 and
2006, and a "Membership Merit Award" in 2007. For more information, please
For further information:
For further information: Rosa Marinelli, BCAMA President, Phone: (778)