B.C. drivers come clean



    Ipsos Reid survey uncovers "dirty driving" distractions

    VANCOUVER, Aug. 4 /CNW/ - The average B.C. driver spends almost 11 hours
a week in the car - so naturally driving smart should be a priority because it
can affect the price you pay for insurance, how much gas you use and your
impact on the environment. However, a recent Ipsos Reid survey for ICBC shows
that almost all drivers (96%) admit to wasting gas even though they say fuel
efficiency is important.
    The majority of drivers either let their car idle for more than 10
seconds or drive at speeds of 10 to 20 km/h over the speed limit. However,
most say that fuel efficiency will be an important factor when they purchase
their next vehicle.
    "Driving smart - changing how we drive to save money on gas and reduce
our vehicle carbon emissions - has the added benefit of being safer," said
Jeff Schulz, ICBC's vice president of strategic marketing. "We're asking
motorists to examine the impact of their driving habits and learn how to avoid
being 'dirty drivers'."
    The survey also found that nearly all those who responded (93%) admitted
to participating in some sort of distracting behaviour while driving. The
answers provided by the 'dirty drivers' were surprisingly candid and included:

    
    -   eating and/or drinking at the wheel (73%)
    -   singing in the car (69%)
    -   talking on a cell phone (66%)
    -   picking your nose (30%)
    -   smoking (24%)
    -   fighting with passengers (20%)
    -   texting (20%) or reading (16%)
    -   entertaining children (14%)
    -   more than one of the above at the same time (17%)
    

    Other distractions included flirting with other drivers, applying makeup
or checking in the rear-view mirror to admire your own reflection and 'making
out' while driving.
    The survey showed that older drivers (66 and above) are less likely to
engage in distracting behaviours, while drivers 18-25 are the most likely to
multi-task behind the wheel.
    For the full survey results, drive smart tips and to enter for a chance
to win a 2009 smart fortwo coupe, visit www.drivesmartsavegreen.com. The
website also offers a fuel costs and emissions calculator to assist drivers in
understanding the financial and environmental impact of their driving habits.
In addition, visitors will find helpful resources on how to save money on gas,
reduce carbon emissions and drive safely.





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For further information: Media contact: Mark Jan Vrem, (604) 982-2476

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ICBC

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INSURANCE CORPORATION OF BRITISH COLUMBIA

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