HALIFAX, Nov. 25, 2011 /CNW/ - Health Minister Michael de Jong and
ParticipACTION CEO Kelly Murumets today signed a joint statement of
intent to become partners in the promotion of physical activity in
The partnership aims to increase physical activity levels among British
Columbians to improve their health and well-being. Both parties also
hope it will serve as a model for other jurisdictions to follow.
"This partnership will further strengthen British Columbia's leadership
in public health promotion, with intent to increase physical activity
rates among British Columbians whether at school, at home or in our
great outdoors," said de Jong. "Our vision is for British Columbia to
lead the country in its efforts to become the most physically active
nation in the world, and this is an important step in that direction."
"We have a physical inactivity crisis in Canada, and this crisis has a
direct link to accelerated disease development and increased
health-care costs," said Murumets. "This partnership will maximize the
support from the federal and provincial governments, build upon the
work that is being done within B.C. and nationally, and create
synergies to make an even more powerful impact within the province. Our
goal is to create an effective model of federal/provincial/territorial
collaboration that will lead to significant progress in our collective
pursuit of a more active and healthy nation."
The statement of intent outlines the vision and goals of the proposed
partnership, and follows months of dialogue between the parties on how
to support and continue to improve the health status of British
Columbians through physical activity.
"Given ParticipACTION's expertise in deploying health promotion in an
efficient and innovative manner, the B.C. Ministry of Health is excited
to explore how we can work together with them and other partners
through Healthy Families BC that will benefit British Columbians for
generations to come," said de Jong.
This statement of intent supports Healthy Families BC, a public health
strategy that focuses on prevention and health improvement for British
Columbian families and communities by building on B.C.'s reputation as
a leader in transformative health care reform. Visit Healthy Families
BC online at: www.healthyfamiliesbc.ca
ParticipACTION is the national voice of physical activity and sport
participation in Canada. Originally established in 1971, ParticipACTION
was re-launched in 2007 to help prevent the looming inactivity crisis
that faces Canada.
As a national not-for-profit organization solely dedicated to inspiring
and supporting healthy and active living for Canadians, it works with
its partners, which include sport, physical activity, recreation
organizations, government and corporate sponsors, to inspire and
support Canadians to move more. ParticipACTION is generously supported
by Sport Canada.
For more information, visit: www.participACTION.com
Photo of the signing is available online at: http://www.flickr.com/photos/bcgovphotos/6400446097/
Image with caption: "ParticipACTION CEO Kelly Murumets (left) and B.C. Health Minister Michael de Jong (right) sign a statement of intent to become partners in the promotion of physical activity in British Columbia, in the presence of Federal Health Minister Leona Aglukkaq (centre).(CNW Group/ParticipACTION)". Image available at: http://photos.newswire.ca/images/download/20111125_C9459_PHOTO_EN_7256.jpg
For further information:
| Ryan Jabs |
Media Relations Manager
B.C. Ministry of Health
| || || || Laura Teed |
Hill & Knowlton Toronto
| || || || Axelle D'Anglemont |
Hill & Knowlton Vancouver
Connect with the Province of B.C. at: www.gov.bc.ca/connect