BBM Canada Announces the Launch of PPM TV/Radio Panel



    TORONTO, Aug. 31 /CNW/ - BBM Canada today announced the launch of a
national and regional electronic audience measurement service using Portable
People Meter (PPM) technology.
    The PPM is leading edge technology that allows BBM to follow television
viewers no matter where they watch television, and record radio listening to
one minute accuracy almost anywhere the listener is, in real time. The
television system it replaces is wired to BBM panelist's television sets. The
PPM is about the size of a pager and automatically detects inaudible codes
that broadcasters embed in the audio portion of their programming using
encoders provided by BBM. At the end of each day, the survey participants
place the meters into docking stations that recharge the devices and send the
collected codes via modem, to BBM for tabulation.
    "The launch of BBM Canada's radio and television PPM service is a huge
step forward for the Canadian television and advertising industries", said Jim
MacLeod, President and CEO of BBM Canada. "BBM led the world with PPM
technology in Montreal and Quebec regional television measurement in 2004.
With 5 years of experience we know PPM is reliable, that BBM panellists like
to use the device, and that portable measurement is much more in tune with
today's mobile lifestyles."
    BBM's PPM devices are carried daily by approximately 9000 people across
Canada. In addition to national ratings, BBM will report PPM audiences in
Vancouver, Calgary, Toronto, Montreal, for radio and television, and Edmonton
for radio. PPM replaces Mark II technology in all areas outside Quebec, which
has used PPM for the past 5 years. Radio markets had previously been measured
using BBM's paper diary service (with the exception of Montreal which began
using PPM measurement in December 2008).

    About BBM Canada

    BBM Canada, Sondages BBM in Québec, is a not-for-profit, member-owned
tripartite industry organization, which has been operating since 1944. It
supplies radio and television audience ratings services to the Canadian
advertising industry. BBM's membership includes television and radio stations
and networks, advertising agencies, and advertisers. BBM's services include an
electronic measurement system and diary surveys for our 100+ radio and
television markets. BBM is located in Toronto, Ontario with operations in
Moncton, Montreal, and Vancouver. Find out more about BBM at www.bbm.ca.




For further information:

For further information: Tom Jenks, Director, Communications, Phone:
(416) 847-2078, Email: tjenks@bbm.ca

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BBM CANADA

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