Bazinga! CTV is Canada's Most-Watched Network for 10th Straight Year

- 2010/11 TV Season Report Card confirms CTV as Canada's #1 network in total viewers and A25-54 for full decade -

- CTV wins more timeslots than all other networks combined -

- CTV leads closest competitor (CBC) by 50% in prime time -

- CTV is home to nine of Canada's Top 10 shows -

- CTV delivers three out of four top new returning programs -

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TORONTO, May 31, 2011 /CNW/ - With the 2010/11 television season now complete, CTV has once again won the season in total viewers and the key advertising demos A25-54, A18-49, and A18-34, it was revealed today. Based on data from BBM Canada through the end of the season last Wednesday, May 25, CTV is Canada's most-watched network in total viewers and A25-54 for the 10th straight year, making it Canada's #1 network for the past decade.

CTV marks the milestone with nine out of the Top 10 programs in Canada (total viewers) and seven out of the Top 10 programs for A25-54 and A18-49, both led by Canada's #1 program, THE BIG BANG THEORY. The only program in Canada to average more than three million viewers each week, THE BIG BANG THEORY is the first comedy since FRASIER (#1) and FRIENDS (#2) in 1998/99 to reign as Canada's most-watched program overall (see Top 20 chart below).

CTV also ends the season as the only network to show growth in key demos this season over last. CTV leads CBC, Canada's #2 network for total viewers, by 50% in prime time, with 1.5 million viewers on average each night.

Average Prime Time Audiences, 2010/11*

  2+ Vs. 09/10 A25-54 Vs. 09/10 A18-49 Vs. 09/10 A18-34 Vs. 09/10
CTV 1,520,700 +9% 636,200 +6% 600,200 +5% 259,800 +3%
CBC 1,016,200 +4% 373,200 0% 357,400 0% 173,400 +1%
Global 832,600 -5% 379,900 -8% 361,400 -11% 171,900 -16%
Citytv 336,900 -3% 172,900 -2% 164,800 -7% 81,600 -11%

Demonstrating CTV's strength across the schedule and throughout the week, the network finishes the season with more timeslot wins than all other Canadian networks combined. Of the 21 weekly timeslots in prime time, CTV wins 16 in total viewers, 15 for A18-34, and 14 for A25-54 and A18-49.

Just days before it reveals its new 2011/12 schedule, CTV ends the season with four of the Top 5 new returning programs in total viewers and all key demos, including:

  • HOT IN CLEVELAND: Canada's #1 new program for total viewers, and the #1 new comedy for A25-54 and A18-49.
  • THE VOICE: Canada's #1 new program for A25-54 and A18-49.
  • BLUE BLOODS: Canada's #1 new drama for total viewers.
  • MIKE & MOLLY: Canada's #2 new comedy in total viewers and all key demos.

Total Viewers A25-54 A18-49
1. HOT IN CLEVELAND (CTV) 1. THE VOICE (CTV) 1. THE VOICE (CTV)
2. BLUE BLOODS (CTV) 2. HOT IN CLEVELAND (CTV) 2. HOT IN CLEVELAND (CTV)
3. HAWAII FIVE-O (GLOBAL) 3. HAWAII FIVE-O (GLOBAL) 3. MIKE & MOLLY (CTV)
4. THE VOICE (CTV) 4. MIKE & MOLLY (CTV) 4. HAWAII FIVE-O (GLOBAL)
5. MIKE & MOLLY (CTV) 5. BLUE BLOODS (CTV) 5. BLUE BLOODS (CTV)

Finally, CTV also delivers Canada's most-watched returning programs including:

  • GREY'S ANATOMY, Canada's #1 drama in all key demos and the #2 program overall for A25-54.
  • AMERICAN IDOL, Canada's #1 competition series for total viewers and the #2 program overall.
  • THE AMAZING RACE: Canada's #1 competition series for A18-34 and A18-49, and the #2 program overall for A18-49.

Top-Ranked Regularly Scheduled Programs, 2010/11**

Total Viewers: 9/10; 15/20 A25-54: 7/10; 14/20
1. THE BIG BANG THEORY (CTV) 3.18 million 1. THE BIG BANG THEORY (CTV) 1.68 million
2. AMERICAN IDOL (CTV) 2.83 million 2. GREY'S ANATOMY (CTV) 1.34 million
3 GREY'S ANATOMY (CTV) 2.77 million 3 SURVIVOR: NICARAGUA/
REDEMPTION ISLAND (GLOBAL)
1.324 million
4. THE AMAZING RACE 17&18 (CTV) 2.73 million 4. THE AMAZING RACE 17&18 (CTV) 1.32 million
5. CRIMINAL MINDS (CTV) 2.57 million 5. AMERICAN IDOL (CTV) 1.2 million
6. SURVIVOR: NICARAGUA/
REDEMPTION ISLAND (GLOBAL)
2.56 million 6. $#*! MY DAD SAYS (CTV) 1.132 million
7. THE MENTALIST (CTV) 2.49 million 7. CRIMINAL MINDS (CTV) 1.131 million
8. DANCING WITH THE STARS - PERF (CTV) 2.44 million 8. GLEE (GLOBAL) 1.1 million
9. $#*! MY DAD SAYS (CTV) 2.2 million 9. THE MENTALIST (CTV) 1.04 million
10. DANCING WITH THE STARS - RESULTS (CTV) 2.09 million 10. HOUSE (GLOBAL) 1.03 million
11. HOUSE (GLOBAL) 2.07 million 11. TWO AND A HALF MEN (CTV) 977,000
12. GLEE (GLOBAL) 2.066 million 12. DANCING WITH THE STARS - PERF (CTV) 869,000
13. TWO AND A HALF MEN (CTV) 1.96 million 13. THE VOICE (CTV) 866,000
14. CSI: MIAMI (CTV) 1.956 million 14. HOCKEY NIGHT IN CANADA (CBC) 860,000
15. NCIS: LOS ANGELES (Global) 1.92 million 15. DESPERATE HOUSEWIVES (CTV) 856,000
16. DESPERATE HOUSEWIVES (CTV) 1.88 million 16. HOT IN CLEVELAND (CTV) 852,000
17. HOCKEY NIGHT IN CANADA (CBC) 1.87 million 17. CRIMINAL MINDS: SUSPECT BEHAVIOUR (CTV) 791,000
18. CASTLE (CTV) 1.87 million 18. CSI: MIAMI (CTV) 779,000
19. CRIMINAL MINDS: SUSPECT BEHAVIOUR (CTV) 1.82 million 19. NCIS: LOS ANGELES (Global) 763,000
20. CSI: NEW YORK (CTV) 1.81 million 20. HAWAII FIVE-O (Global) 758,000

About CTV
CTV, Canada's Olympic Network, is also Canada's largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada's most-watched television network and lead broadcaster of the London 2012 Olympic Games. CTV is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about CTV can be found on the network's website at ctv.ca.

Source: BBM Canada. Audiences quoted prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters.
*Monday-Sunday, 7-11 p.m., 9/20/10 - 5/25/11 vs. same weeks 2009/10 (excluding Olympic weeks).
**9/20/10 - 5/25/11

 

 

 

 

 

SOURCE Bell Media Inc.

For further information:

Laura Heath Potter, Director, Communications, CTV
416.384.4633
Laura.heathpotter@bellmedia.ca

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