Be among the first to try one of the hottest toy for 2009 - Battle
MONTREAL, Aug. 12 /CNW Telbec/ - Exclusive for this Saturday only, MEGA
Brands' (TSX: MB) Battle Strikers Turbo Tour will be hitting Walmart Canada's
Square One location in Mississauga, Ontario, promoting one of the industry's
hottest toys of the year, Battle Strikers.
Having taken off in June, the Battle Strikers Turbo Tour has been
traveling throughout North America, giving kids the ultimate Battle Strikers
experience. On its way home, the tour will be making an exclusive stop at
Walmart. The Battle Strikers Brand Ambassadors will be on-site giving kids the
hands-on experience by holding demonstrations, tournaments and handing out
"With the successful launch of Battle Strikers throughout North America,
we're very excited to team up with Walmart Canada for this one-day event at
Square One," said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "What
better way to get visibility in our retail partner's largest store and engage
kids with Battle Strikers."
"The buzz on the street is growing and an event like this allows us to
capture some of the excitement right in our store," said Frank Gorrie, Walmart
Canada toy buyer. "As the first retailer in Canada to stock this product,
we're proud to be able to say 'Let the games begin!'"
Battle Strikers are taking the world by storm as the first kid-controlled
battling tops. Fresh on the toy market, Battle Strikers require no ripcords or
pull strings and feature the first innovation in battling tops in over 50
years. The 'Strikers' are revved up through the Turbo Launcher before being
released and then for the very first time kids can guide and control the tops
for an intense battling experience.
The Battle Strikers Turbo Tour promotional event will take place this
Saturday, August 15, at Walmart Square One on 100 City Centre Drive,
Mississauga, ON between 1:30 pm and 4:30 pm. Come join in on the Battle
Battle Strikers are currently on sale at all Walmart Canada locations.
For more information on Battle Strikers, please visit
About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Trusted Brands promise. Visit http://www.megabrands.com for more information.
The MEGA logo, A Family of Trusted Brands, Mega Bloks, Rose Art, MagNext and
Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.
For further information:
For further information: on Battle Strikers, the Turbo Tour or to
organize an interview with a spokesperson, please contact: Amy Gregus, Media
Relations, MEGA Brands, (514) 333-5555 ext. 2507, firstname.lastname@example.org;
Harold Chizick, Vice-President, Marketing, MEGA Brands, (514) 333-5555 ext.