MONTREAL, June 19 /CNW Telbec/ - Today marks MEGA Brands' (TSX: MB)
official kick-off of its North American promotional "Turbo Tour", launching
its hottest toy of the year, Battle Strikers.
Starting at MEGA Brands corporate office today and going on until August
22 in major cities around North America, MEGA Brands is hitting the streets to
introduce the next generation of battling tops. Battle Strikers require no
ripcords or pull strings and feature the first innovation in battling tops in
over 50 years. The 'Strikers' are revved up through the Turbo Launcher before
being released and then for the very first time kids can guide and control the
tops for an intense battling experience.
The North American Turbo Tour will consist of five tour vans loaded with
10 brand ambassadors who will travel to key areas throughout Canada and the
United States to get Battle Strikers in kids' hands for the first time.
Throughout the tour, brand ambassadors will hold promotional tournaments to
determine the ultimate champion in each location, as well as handout branded
giveaways including stickers, tattoos, posters and much more.
"We're very excited and look forward for the Battle Strikers Turbo Tour
to take off. This is one of the most unique marketing campaigns we have ever
implemented at MEGA Brands to launch what we know will be one the greatest
toys of the year," says Vic Bertrand, Chief Innovation Officer. "Our brand
ambassadors will immerse our target market in the Battle Strikers experience
and engage them in a very unique fashion."
Kids can now also join the Battle Strikers community and keep track of
the tour vans real-time through the new Battle Strikers website on
www.battlestrikers.com. This unique microsite features an online community to
immerse kids further in the brand, customizable profile pages, an interactive
game, and information on the Turbo Tour including brand ambassador profiles
and the official tour blog.
The official kick-off event for the Battle Strikers Turbo Tour will take
place today, June 19, at the MEGA Brands head office on 4505 Hickmore,
Montreal between 12:30 and 1:30 pm. Come join in on the Battle Strikers fun
with an unveiling and send off of the Turbo Tour, an employee BBQ, music and
For more information on Battle Strikers and a complete schedule of the
Turbo Tour, please visit www.battlestrikers.com.
About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Trusted Brands promise. Visit http://www.megabrands.com for more information.
The MEGA logo, A Family of Trusted Brands, Mega Bloks, Rose Art, MagNext and
Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.
For further information:
For further information: on Battle Strikers, the Turbo Tour or to
organize an interview with a spokesperson, please contact: Amy Gregus, Public
Relations Coordinator, MEGA Brands, (514) 333-5555 ext. 2507,