BaselWorld and SIHH: WorldWatchReport 2007 Publication



    GENEVA, April 10 /CNW/ -- Consumer interest and online demand for
authentic luxury watch products has seen important increases in 2006 (+ 12%).
The same goes for counterfeit products: 1 in 5 Internet searches target
counterfeits, doubling over results from 2005.
    The study done by IC-Agency offers a complete analysis for 12 of the most
important luxury watch brands in their 5 key export markets.
    The most relevant trends discovered in the 2007 report are:

    
    Online luxury boom:
    -- The online luxury watch market is booming: all studied brands have seen
       increases in online demand.
    -- Rolex, Tag Heuer, Omega, Cartier and Breitling dominate the market:
       together they represent 90% of all searches in the studied markets.
    -- Rolex remains the world's most popular brand in search intentions,
       followed by Tag Heuer in the US and Omega in Europe.
    -- Jaeger-LeCoultre saw the largest increase in demand in 2006 (+39%)
       outpacing Omega (+29%) and Breitling (+24 %)

    Counterfeit demand increasing:
    -- The French market demonstrates astounding results: demand for
       counterfeit products nearly doubled from 2005 to 2006. This now
       represents 21% of search volume in France, 19% in Germany, 17% in the
       US, 16% in UK and 12% in Italy.
    -- In 2006, the brands most associated with counterfeit searches were
       ranked as followed: Rolex, Breitling, Cartier. Among these brands,
       Breitling saw the biggest increase in 2006 (+71,8%), outpacing Rolex
       (+45%).
    

    "The 2007 results confirmed a powerful trend: the Internet is playing an
important role in the decision making process of the luxury watch clientele.
Brands must quickly respond to their target's new shopping habits with online
visibility strategies adapted to each market.  This approach will help to
block the growing threat of counterfeit products and grey markets," stated
David Sadigh, Associate partner at IC-Agency.
    The WorldWatchReport 2007 offers brands and resellers exclusive data on
the evolution and trends for each of the 5 chosen markets: the most popular
brands, the most searched models, the seasonal evolution of demand, annual and
geographic comparisons, etc.
    The WorldWatchReport is on sale at http://www.worldwatchreport.com

    
    About the WorldWatchReport
    
    Published in partnership with Europa Star (http://www.europastar.com),
IC- Agency's WorldWatchReport is based on more than 30 million online user
intentions entered into search engines in the five main watch industry export
markets: France, Germany, Italy, United Kingdom and United States.
    The WorldWatchReport 2007 analyzes the following 12 luxury watch brands:
Breitling, Bulgari, Cartier, Chopard, Ebel, Girard-Perregaux, Jaeger-
LeCoultre, Longines, Omega, Patek Philippe, Rolex, Tag Heuer.

    
    About IC-Agency
    
    Interactive marketing and competitive intelligence consulting firm,
present in Europe and North America, IC-Agency has partnered with many
companies looking to take full advantage of the Internet to increase their
competitive advantage.
    IC-Agency has many clients is the luxury watch industry, such as Rolex,
Christian Dior, Omega, Bedat&CO, Raymond Weil as well as Patek Philippe.

    Contact:

    
    EMEA
    David Sadigh, Associate Partner
    Tel : +41 22 702 07 60
    E-mail : dsadigh@ic-agency.com

    North America
    Flavio Quaranta, Associate Partner
    Tel : +1 506  546 8292
    E-mail : fquaranta@ic-agency.com

    




For further information:

For further information: EMEA: David Sadigh, Associate Partner of 
IC-Agency, +41 22 702 07 60, dsadigh@ic-agency.com; North America: Flavio 
Quaranta, Associate Partner of IC-Agency, +1-506-546-8292, 
fquaranta@ic-agency.com Web Site: http://www.ic-agency.com                 
http://www.worldwatchreport.com                  http://www.europastar.com/

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IC-AGENCY

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WORLDWATCHREPORT 2007

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