Adds star power to already stellar group of drivers affiliated with
Announces plans to refuel NASCAR RacePoints rewards program with enhanced
experiences for fans
CHARLOTTE, N.C., Jan. 23 /CNW/ -- Bank of America, the Official Bank of
NASCAR(R), today announced licensing agreements with some of the most popular
drivers on the NASCAR Sprint Cup Series(TM) circuit, marking a significant
expansion of the bank's popular MyExpression(R) NASCAR Banking program. NASCAR
Banking is the only nationwide suite of NASCAR and driver- branded personal
banking products - including check cards, checks and credit cards complemented
by a unique rewards program - specifically designed for race fans.
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The bank also announced plans for enhancing its NASCAR RacePoints(R)
rewards program with more exclusive, behind-the-scenes access to drivers and a
unique set of NASCAR experiences only available to NASCAR Banking customers.
With NASCAR Banking, fans can use their personal check card or credit card to
earn points, redeemable for NASCAR officially licensed merchandise, tickets
and once-in-a-lifetime experiences - such as serving as the Honorary Starter
for the Bank of America 500 or spending time with their favorite driver.
"The loyalty NASCAR fans have for their favorite drivers is legendary,"
said Mike Hargrave, Motorsports Platform Executive, Bank of America. "Much of
this loyalty is attributed to the accessibility of NASCAR drivers. With the
enhancements that we are making to our NASCAR Banking and RacePoints programs
for the upcoming season, Bank of America is creating unique opportunities for
fans to get closer than ever to the sport they love."
The NASCAR Sprint Cup Series drivers and legends added to the bank's
portfolio of NASCAR Banking products include: Bill Elliott, Dario Franchitti,
Dale Jarrett, Mark Martin, Juan Pablo Montoya, Reed Sorenson, Kenny Wallace
and retired driver Rusty Wallace.
These high profile drivers join fellow NASCAR Sprint Cup Series
competitors Jeff Gordon, Kasey Kahne, Martin Truex Jr., and Paul Menard, along
with the late Dale Earnhardt and the NASCAR logo, as images featured on the
check cards, with a large assortment of additional drivers available on the
"Hanging out with their favorite driver, waving the green flag at this
year's Bank of America 500 or watching a race atop your favorite driver's pit
box are just a few of the enhanced experiences that will be available later
this season only to NASCAR Banking customers," said Rusty Wallace, retired
driver and ABC/ESPN race analyst whose 55 wins place him eighth on the all-
time NASCAR Sprint Cup Series victory list. "With Bank of America, NASCAR
continues to generate beneficial opportunities for our dedicated fan base all
throughout the country."
Since Bank of America introduced MyExpression NASCAR Banking in May 2007,
tens of thousands of race fans have taken advantage of the opportunity to earn
exclusive RacePoints rewards that get them closer to their NASCAR heroes by
simply completing everyday transactions like shopping for groceries or filling
up the family car with gas.
Fans can sign-up for NASCAR Banking at over 5,700 Bank of America banking
centers, at NASCAR-sanctioned events, or online at
http://www.bankofamerica.com/myexpression, and learn more about the many
product features associated with the program.
Bank of America is widely recognized as a major corporate supporter of
motorsports, serving as the Official Bank of NASCAR and provider of the
Officially Licensed NASCAR Credit Card. Bank of America's involvement with
racing dates back to the early 1980's, when its legacy banks in Virginia and
North Carolina sponsored races and provided financing for motor speedways
throughout the United States. Over the last two decades, the company's foray
into racing has continued to expand. In 2005, Bank of America announced multi-
year sponsorship agreements with International Speedway Corporation (ISC) and
Speedway Motorsports Inc. (SMI), for a combined total of 10 track sponsorships
and title sponsorship of the Bank of America 500 at Lowe's Motor Speedway in
Concord, N.C. In 2006, Bank of America entered into a multi-year agreement
with the National Association for Stock Car Auto Racing, Inc. (NASCAR) to
become the Official Bank of NASCAR.
Bank of America
Bank of America is one of the world's largest financial institutions,
serving individual consumers, small and middle market businesses and large
corporations with a full range of banking, investing, asset management and
other financial and risk-management products and services. The company
provides unmatched convenience in the United States, serving more than 59
million consumer and small business relationships with more than 6,100 retail
banking offices, nearly 19,000 ATMs and award-winning online banking with
nearly 24 million active users. Bank of America is the No. 1 overall Small
Business Administration (SBA) lender in the United States and the No. 1 SBA
lender to minority-owned small businesses. The company serves clients in 175
countries and has relationships with 99 percent of the U.S. Fortune 500
companies and 80 percent of the Fortune Global 500. Bank of America
Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
For further information:
For further information: Joe Goode, Bank of America, +1-617-434-7314,
email@example.com Web Site: http://www.bankofamerica.com/