Bang & Olufsen Provides New Custom-Made Audio System for Aston Martin DBS



    ARLINGTON HEIGHTS, Ill., Sept. 15 /CNW/ -- Bang & Olufsen, the global
provider of exclusive, high-quality audio and video products, together with
Aston Martin, the leading British luxury sports and performance car
manufacturer, announce the North American arrival of the BeoSound DBS sound
system in the Aston Martin DBS this December 2008.  The BeoSound DBS is
significant as it produces a natural, pure sound with its 13-channel Digital
Signal Processing (DSP) platform, 13 speakers with 10 individual speaker
locations, and over 1000 watts of power.  It is included in the standard
package offering for the Aston Martin DBS, a first for Bang & Olufsen's
automotive division.
    
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20060413/CGTU021LOGO-a)
    
    BeoSound DBS is one of the finest in-car audio systems on the market due
to its profound attention to detail and superior sonic performance. With its
unique tuning process, custom made sound stage, free-form aluminum processing,
and smooth harmonic operation, the BeoSound DBS is engineered to exceed all
expectations.
    "We are proud to present the first unique audio system from our
collaboration with Aston Martin. BeoSound DBS is a high-quality,
high-performance system for a remarkable performance car," says Karl Kristian
Hvidt Nielsen, Bang & Olufsen President and Chief Executive Officer.
    The collaboration between Aston Martin and Bang & Olufsen signifies two
innovative companies with a longstanding, proud tradition in technology and
design.  Both companies were founded in the 20th century and through a
commitment to unique manufacturing skills and design values, each has achieved
world-class reputation and global icon status.
    "Without technological innovation, neither Aston Martin nor Bang &
Olufsen would have achieved the reputation they have today as leaders in both
design and performance," said Dr. Ulrich Bez, Aston Martin's Chief Executive
Officer. "The BeoSound DBS represents the ultimate fusion of technology and
artistry. We are extremely proud to offer this system in the DBS."
    
    Unrivalled audio and proprietary technology
    
    Bang & Olufsen's sound system is seamlessly integrated into the DBS's
custom-made interior, providing driver and passenger(s) with an unrivalled
audio experience. Consisting of 13 individual speakers and Bang & Olufsen's
advanced Digital Signal Processing (DSP) system, BeoSound DBS transforms the
vehicle into an acoustically sophisticated venue, capable of conveying subtle
and striking musical dynamics from every source.
    The BeoSound DBS system showcases Bang & Olufsen's patented ICEpower(R)
technology, a fusion of high power and hi-fi sound quality with ultra-compact
design and sleek, functional operation. The proprietary and automatically
operated ALT (Acoustic Lens Technology) motorized tweeter units are mounted on
either side of the dashboard and enable 180 degree horizontal dispersion of
high frequencies, giving listeners an improved sense of space, staging and
realism, regardless of their location in the car. In addition to the two
tweeters incorporated into the ALT, the system consists of five mid-range
speakers, three additional tweeters and three woofers, including a powerful
200 mm subwoofer mounted beneath the rear bench. In all, thirteen speakers are
positioned in ten locations around the car.
    The system is acoustically tuned by Bang & Olufsen's advanced Digital
Signal Processing (DSP) unit, which stage-manages the musical performance to
accommodate the in-car experience. Coupled with countless hours of research by
Bang & Olufsen's acousticians, all 13 speakers are tuned to work together in
harmony to deliver an outstanding listening experience. The DSP also provides
dynamic modeling that automatically adapts to changing acoustic conditions,
allowing the occupants to concentrate on an engaging driving and listening
experience.
    
    Seamless integration
    
    The Bang & Olufsen BeoSound DBS system has been developed exclusively for
Aston Martin. The system is acoustically and physically matched to the DBS,
with a design that follows the inherent quality and material honesty of the
Aston Martin interior. The loudspeaker grills are finished with smoothly
contoured aluminum, seamlessly following the fluid lines and curves of the
cabin. When the system is turned on, the twin acoustic lens speakers emerge
silently and swiftly, adding a touch of theater and technological panache that
is the perfect complement to the Aston Martin DBS.
    Bang & Olufsen's experts worked in close collaboration with Aston
Martin's product development team, ensuring optimal speaker placement in
consideration of the unique aluminum structure of the car. The result is a
system that has become an integral part of the Aston Martin DBS. As a result,
the sound is crisp and clear at all volumes, making the audio system the
perfect match for the commanding performance of the Aston Martin.
    The BeoSound DBS will be shown for the first time in North America at the
Los Angeles Motor Show this November.  It will be available for customer
orders at the same time.
    Following the launch of the BeoSound DBS system for the Aston Martin DBS,
another custom-made sound system will be developed for the Aston Martin DB9.
It is scheduled to launch early 2009.

    For more information please go to: http://www.astonmartinmedia.com &
http://www.bang-olufsen.com/astonmartin
    
    ASTON MARTIN
    
    Founded in 1914 by Lionel Martin and Robert Bamford, the first Aston
Martins were sports cars with a distinctive and individual character, built to
the highest standards and capable of exceeding all performance expectations.
Over the decades, Aston Martin has stayed true to these values, creating some
of the most iconic British sports cars of the post-war era, including the
famous 'DB' series of cars, which includes the DB4, DB5 and DB6 and continued
in the DB9. The company's current range of award-winning sports and
performance GT cars runs from the V8 Vantage through to the V12-powered
flagship DBS. All road-going Aston Martins share their DNA with their
race-going counterparts, and the core values of power, beauty and soul remain
integral to the brand.
    
    BANG & OLUFSEN
    
    Bang & Olufsen was founded in 1925 by Peter Bang and Svend Olufsen, two
men devoted to high quality audio reproduction. In the post-war era, Bang &
Olufsen became an icon of performance and design excellence through the
strongest possible commitment to real craftsmanship and exceptional sound and
picture quality. Still at the forefront of domestic technology, Bang & Olufsen
has extended its comprehensive experience with integrated video and audio
solutions for the home to other areas such as the hospitality and automotive
industries in recent years. Consequently, its current range epitomizes perfect
sound and vision in the home as well as in the car and on the move.




For further information:

For further information: Monica Gartner of Bang & Olufsen America, Inc.,
+1-847-590-4920, mcy@bang-olufsen.dk; or Francesca Best of Aston Martin North
America, +1-949-341-6261, Fbest7@astonmartin.com; Web Site:
http://www.bang-olufsen.com, http://www.bang-olufsen.com/astonmartin,
http://www.astonmartinmedia.com

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