Bang & Olufsen Aligns With Aston Martin for Creative Partnership



    STRUER, Denmark, Dec. 10 /CNW/ -- Bang & Olufsen, the Danish provider of
high end audio and video products, and Aston Martin, the leader in producing
exclusive high-performance automobiles, proudly unveil a creative and
strategic partnership that will revolutionize the luxury automotive sector.
Together, the brands present a union of two innovative companies with a proud
tradition in technology and design. Both Bang & Olufsen and Aston Martin blend
an unrelenting quest for technical excellence with an uncompromising
commitment to quality and style, and have the courage to go far beyond the
conventional.
    
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20060413/CGTU021LOGO-a)
    
    Dr. Ulrich Bez, Aston Martin's Chief Executive Officer, describes the new
association between the companies as a landmark collaboration of two market
leaders. "Without technological innovation, neither Aston Martin nor Bang &
Olufsen would have achieved the reputation they have today as leaders in both
design and performance," he says. "Elegance and excellence go hand in hand,
and designers, engineers and specialists in both companies will work closely
together to achieve a benchmark result."
    Bang & Olufsen's Chief Executive Officer Torben Ballegard Sorensen also
believes the two companies have much in common, and not just in terms of
esteem and ambition. "There are deep similarities between our cultures and
heritages," he says. "Bang & Olufsen's values are rooted in passion and
performance as well as design and craftsmanship, and these exact values are
experienced in an Aston Martin."
    Renowned for much more than unparalleled performance on road and track,
an Aston Martin combines refinement with exhilaration, a key component of
which is the sound of the engine -- as finely tuned as a musical instrument.
Along these same lines, Bang & Olufsen is known all over the world for
producing state-of-the-art audio and video products of the highest quality
materials with the utmost in sound and picture performance, as well as a
magical experience with each use.
    Both companies appreciate the value of individuality, and at Bang &
Olufsen there is a very real human element to every stage of the design and
manufacturing processes, from the integral role played by the classically
trained tonmeister, to the hand finishing of the products. Aston Martin takes
the same approach, as each engine bears the signature of the engineer who
signed off on it.
    
    About Bang & Olufsen a/s
    
    Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned
for its distinctive range of quality consumer electronic products that
represent our vision: Courage to constantly question the ordinary in search of
surprising, long-lasting experiences. The Bang & Olufsen Group manufactures a
unique range of televisions, music systems, loudspeakers, telephones and
multimedia products. The company has approximately 2,500 employees and the
products are sold in more than 100 countries worldwide. The turnover for the
2006/2007 financial year was DKK 4,376 million (USD 801 million). Further
information about Bang & Olufsen a/s is available from
http://www.bang-olufsen.com




For further information:

For further information: Leena Hamdi, Public Relations Coordinator of
Bang  & Olufsen America, Inc., +1-847-590-4925, lhi@bang-olufsen.dk Web Site:
http://www.bang-olufsen.com

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