Backcare Leader Integral Orthopedics Partners With Conair Corporation In Landmark US Distribution Deal for its Consumer Retail Division



    - Obus Forme Brand set To Drive Underdeveloped Backcare Category for US
    Retailers -

    PEMBROKE PINES, FL, March 21 /CNW/ - The Consumer Retail Division of
Integral Orthopedics Inc. is shaking up the North American consumer back care
market. The back care leader announced an agreement with consumer-products
giant, Conair Corporation, to market and distribute its Obus Forme brand of
products. The deal, launching Obus Forme orthopedic support products in the
U.S. retail market, marks a significant growth strategy for Integral
Orthopedics and leapfrogs Conair into the multi-billion dollar therapeutic
back care category.
    Back care is a strong market that continues to grow with 80% of the
general adult population suffering from severe back pain at some time in their
lives. For some, chronic back pain can lead to significant interference with
their daily lives, including: loss of work, limited mobility and overall
diminished quality of life. At a reported cost in excess of $100 Billion
annually, back pain is one of the most common and debilitating conditions in
society today which will grow with the aging population.
    The US back care category is underdeveloped and filled with cushions and
massagers that lack solid science. "Through this partnership we will bring
some of our important solutions to consumers who are searching for answers in
the backcare section of their local retailer," says Brian Tuffin, CEO of
Integral Orthopedics Inc. "The extensive research done in our Medical Division
of Integral Orthopedics helps us create consumer products for the Obus Forme
Brand that provides better solutions and better comfort for the back care
consumer." The trusted Obus Forme brand is marketed in more than 40 countries
around the world and with this landmark deal, Conair will use its leadership
strength in U.S. distribution channels to expand the retail back care category
with industry leading innovation from the Obus Forme brand."
    "We're extremely excited about partnering with Integral Orthopedics. The
strength and integrity of the Obus Forme brand is going to open up the U.S.
retail back care market," says Martin A. Cohen, Vice President - Marketing,
New Product Development, Conair Corporation. "The category is currently
underdeveloped and lacks any real science-based solutions for the back pain
sufferer. The Obus Forme line provides genuine, therapeutic relief to these
consumers. That means category-expanding opportunities for our US retailers
and a leadership position for Conair in this growing market." This
distribution agreement with Obus Forme is part of the Conair mission to bring
quality products and premium performance to all consumers. The ultimate goal
for Conair in partnering with Integral Orthopedics is to make therapeutic
products easily accessible to every chronic back pain sufferer. Obus Forme is
that solution.

    About Conair:
    Conair develops, manufactures and markets Personal Care, Health & Beauty,
Kitchen, and Electronic products and appliances. Since its founding in 1959,
the company has become a leading global manufacturer of branded personal,
healthcare and culinary small appliances. Divisions offer a diversified mix of
professional and consumer products that reach across the globe and have a
presence in more than 90 countries. Conair is headquartered in East Windsor,
New Jersey with Sales and Marketing operations in Stamford, Connecticut.
Conair operates key geographical distribution centers in, Phoenix, Arizona,
and in East Windsor New Jersey, and a manufacturing facility in Rantoul,
Illinois. Further information is available at www.conair.com.

    About Integral Orthopedics:
    Integral Orthopedics Inc. (IOI) is the industry leader in developing
clinically proven products for the treatment of chronic back pain, acute back
injuries and neck strain. IOI focuses on non-invasive solutions that
positively impact back conditions and vascular abnormalities that occur in the
thoracic region of the body. This research platform is designed to enhance the
standard of treatment for Chronic and Acute back conditions, Headaches and
repetitive stress injuries (RSI), such as carpal tunnel and thoracic outlet
syndrome. Integral Orthopedics is centered around its Medical Division which
provides industry leading research and treatment solutions for the Medical
community through its Moller brand of medical products. The Consumer Retail
Division is built under the global Obus Forme brand which specializes in
products for the retail market that deliver superior support and comfort to
the human body. Further information is available at www.ioibackcare.com.





For further information:

For further information: Your media contact: Jon Packer or Tamara
Colodny, The Idea Workshop Ltd., (416) 504-3977 X 24, 25,
jon@theideaworkshop.com, tamara@theideaworkshop.com

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INTEGRAL ORTHOPEDICS INC.

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