Axe Shredders Hit The Road With New Nintendo DS/Guitar Hero: On Tour Bundle



    First Portable Edition in the Guitar Hero Franchise Lets Players
    Unleash Their Inner Rock Star Anytime, Anywhere

    VANCOUVER, June 12 /CNW/ - Most musicians dream of one day reaching
platinum success. A new Nintendo DS(TM) bundle lets aspiring axe shredders
claim that coveted status right from day one. The new Silver/Black Nintendo DS
branded with the Guitar Hero(R) logo will be available exclusively as part of
a limited-time bundle with Guitar Hero(R): On Tour. For the first time, this
smash-hit franchise is playable on a portable video game system using the
revolutionary Guitar Hero(TM) Guitar Grip(TM) peripheral and fully tapping
into the distinctive abilities of the Nintendo DS hardware.
    Available on June 22, 2008, at North American retailers nationwide, the
bundle provides a cool combo package for grads about to head off to college as
well as summertime, road-tripping rockers of all ages.
    "This one-of-a-kind bundle makes Nintendo DS even more appealing to our
ever-growing audience of players," said Ron Bertram, Nintendo of Canada's
vice-president and general manager. "Like Nintendo DS itself, the Guitar Hero
franchise has attracted millions of new players to the world of video games."
    "We are thrilled to be the first third-party publisher to partner with
Nintendo on this unique offering," said Dusty Welch, Head of Publishing for
RedOctane. "With the Guitar Hero-branded Nintendo DS and our Guitar Hero: On
Tour game and peripheral, this amazing bundle delivers gamers a complete
Guitar Hero experience they can enjoy anytime, anywhere."
    Using the revolutionary Guitar Hero Guitar Grip peripheral and a
custom-designed Guitar Hero pick-stylus, Guitar Hero: On Tour leverages the
unique abilities of Nintendo DS to bring a new dimension to hand-held gaming.
Featuring a wide variety of music, including tracks from blink-182, No Doubt,
Jet, Nirvana, Bloc Party and many others, players can rock out in career mode,
join together in co-op or go head-to-head in a "Guitar Duel" using Battle
Items unique to the DS platform.
    For more information about Nintendo DS, visit www.NintendoDS.com. For
more information about Guitar Hero: On Tour, visit www.GuitarHeroOnTour.com.

    About Nintendo:
    ---------------
    The worldwide innovator in the creation of interactive entertainment,
Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and
software for its Wii(TM), Nintendo DS(TM), Game Boy(R) Advance and Nintendo
GameCube(TM) systems. Since 1983, Nintendo has sold more than 2.7 billion
video games and more than 460 million hardware units globally, and has created
industry icons like Mario(TM), Donkey Kong(R), Metroid(R), Zelda(TM) and
Pokémon(R). A wholly owned subsidiary, Nintendo of America Inc., based in
Redmond, Wash., serves as headquarters for Nintendo's operations in the
Western Hemisphere. For more information about Nintendo, visit the company's
Web site at www.nintendo.ca.

    About Activision:
    -----------------
    Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment
and leisure products. Founded in 1979, Activision posted net revenues of $2.9
billion for the fiscal year ended March 31, 2008. Activision maintains
operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland,
Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More
information about Activision and its products can be found on the company's
website, www.activision.com.

    Cautionary Note Regarding Forward-looking Statements:
    -----------------------------------------------------
    Information in this press release that involves Activision's
expectations, plans, intentions or strategies regarding the future are
forward-looking statements that are not facts and involve a number of risks
and uncertainties. In this release, they are identified by references to dates
after the date of this release and words such as "outlook", "will," "remains,"
"to be," "plans," "believes", "may", "expects," "intends," and similar
expressions. Factors that could cause Activision's actual future results to
differ materially from those expressed in the forward-looking statements set
forth in this release include, but are not limited to, sales of Activision's
titles in its fiscal year 2009, shifts in consumer spending trends, the
seasonal and cyclical nature of the interactive game market, Activision's
ability to predict consumer preferences among competing hardware platforms
(including next-generation hardware), declines in software pricing, product
returns and price protection, product delays, retail acceptance of
Activision's products, adoption rate and availability of new hardware and
related software, industry competition, rapid changes in technology and
industry standards, protection of proprietary rights, maintenance of
relationships with key personnel, customers, vendors and third-party
developers, domestic and international economic, financial and political
conditions, foreign exchange rates, integration of recent acquisitions and the
identification of suitable future acquisition opportunities, the timing and
successful completion of the combination of Activision and Vivendi Games, the
combined company's success in integrating the operations of Activision and
Vivendi Games in a timely manner, or at all, and the combined company's
ability to realize the anticipated benefits and synergies of the transaction
to the extent, or in the timeframe, anticipated. Other such factors include
the further implementation, acceptance and effectiveness of the remedial
measures recommended or adopted by the special sub-committee of independent
directors established in July 2006 to review historical stock option granting
practices by Activision and its board of directors, the finalization of the
tentative settlement of the SEC's formal investigation and final court
approval of the proposed settlement of the derivative litigation filed in July
2006 against certain current and former directors and officers of Activision
relating to Activision's stock option granting practices, and the possibility
that additional claims and proceedings will be commenced, including additional
action by the SEC and/or other regulatory agencies, and other litigation
unrelated to stock option granting practices and any additional risk factors
identified in Activision's most recent annual report on Form 10-K and
quarterly reports on Form 10-Q and the definitive proxy statement filed on
June 6, 2008 in connection with the proposed transaction with Vivendi. The
forward-looking statements in this release are based upon information
available to Activision as of the date of this release, and Activision assumes
no obligation to update any such forward-looking statements. Forward-looking
statements believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of the future performance of Activision
and are subject to risks, uncertainties and other factors, some of which are
beyond its control and may cause actual results to differ materially from
current expectations.

    Guitar Hero(R): On Tour (C) 2008 Activision Publishing, Inc. Guitar Hero,
    Activision and RedOctane are registered trademarks of Activision
    Publishing, Inc.




For further information:

For further information: Cohn & Wolfe Toronto, Lorena Cordoba/Andrea De
la Cuba, (416) 924-5700 Ext. 4089/4071, lorena.cordoba@cohnwolfe.ca,
andrea.delacuba@cohnwolfe.ca; Activision/RedOctane, Sean Maggard, (310)
255-2132, smaggard@redoctane.com


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