A&W and the Multiple Sclerosis Society of Canada thank Canadians for
VANCOUVER, Sept. 1, 2011 /CNW/ - A&W Food Services of Canada Inc. (TSE:
AW.UN) is proud to announce that more than one million dollars was
raised in support of the Multiple Sclerosis Society of Canada during
its third-annual Cruisin' for a Cause Day held last week on August 25. In total, this national fundraising event
has raised more than $2 million over the past three years to help end
"The ongoing enthusiasm and commitment to this very important cause has
been outstanding," said Paul Hollands, president and CEO, A&W Food
Services Canada. "On behalf of A&W, I would like to thank and
congratulate all of our customers, staff, car clubs and other
supporters across Canada who helped us achieve this significant goal."
"This incredible achievement was made possible thanks to the people of
A&W who made it their mission to raise $1 million with tremendous
spirit and a deep commitment to the community," said Yves Savoie,
president and CEO, MS Society of Canada. "On behalf of all of those
touched by MS, I offer heartfelt thanks to the entire A&W family who
made this success possible. The funds raised allow us to reach into
communities to deliver life-enhancing services and fund research that
brings us closer to ending MS every day."
More than 730 A&W restaurants across Canada helped raise funds through
the sale of cut-outs, customer contributions and donations of $1 from
every Teen Burger® sold on August 25. Cruisin' for a Cause (or le Rendez-vous A&W pour stopper la SP as it is known in Quebec) raised both funds and awareness of multiple
sclerosis through a variety of events including classic car gatherings,
retro music, car hop service and car hop relay races, hula hoop
contests and Great A&W Root Bear® visits.
Supporters can still text "MS" to 45678 until September 30 to make a $5
donation to the Cruisin' for a Cause campaign.
Canada has one of the highest incidence rates of multiple sclerosis in
the world, making research and support for people with MS and their
families critical. Multiple sclerosis is the most common neurological
disease of young adults in Canada and affects from 55,000 to 75,000
Cruisin' for a Cause Day is a fundraising event affiliated with A&W's national Cruisin' the Dub
program, which began over ten years ago at a grassroots level in
various communities. It was created by classic car enthusiasts who
enjoyed gathering at A&W restaurants to share their passion for their
vintage autos. The popular fundraiser creates an opportunity for the
many Canadians who grew up enjoying warm summer evenings at the drive
in—often with the radio blaring and trays of Teen® burgers, fresh made
onion rings and icy cold A&W Root Beer® delivered to their car by car
hops—to revisit those fond memories while supporting the Multiple
Sclerosis Society of Canada.
A&W Food Services of Canada Inc. is 100 per cent Canadian owned and is one of the strongest brand names
in the Canadian foodservice industry. A&W is the nation's second
largest hamburger restaurant company with over 730 locations
coast-to-coast. A&W Restaurants feature famous trade-marked menu items
such as The Burger Family®, Chubby Chicken®, and A&W Root Beer®. For more information, please visit www.aw.ca.
About multiple sclerosis and the Multiple Sclerosis Society of Canada
Multiple sclerosis is a chronic, often disabling disease of the brain
and spinal cord. It is the most common neurological disease of young
adults in Canada. Most people with MS are diagnosed between the ages of
15 and 40, and the unpredictable effects of MS last for the rest of
their lives. The MS Society provides services to people with MS and
their families and funds research to find the cause and cure for this
disease. Please visit www.mssociety.ca or call 1-800-268-7582 to make a donation or for more information.
Image with caption: "A&W and the Multiple Sclerosis Society of Canada raised more than $1 million to help end MS during national Cruisin' for a Cause Day, on Thursday, August 25. (From left) Andrei Sedoff, MS Society National Inspiration Champion; Paul Hollands, President and CEO, A&W Food Services of Canada; and Yves Savoie, President and CEO, Multiple Sclerosis Society of Canada were joined by the Great A&W Root Bear® at one of their many stops as they toured the country in support of Cruisin' for a Cause Day. (CNW Group/A&W Food Services of Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20110901_C7859_PHOTO_EN_2758.jpg
For further information:
Hoggan & Associates
Multiple Sclerosis Society of Canada