A&W Satisfies Boomers' Demand for Premium Quality Choice with Launch of Canada's First Sirloin Burger



    VANCOUVER, Feb. 28 /CNW/ - A&W Foodservices of Canada Ltd. launched its
new A&W Sirloin Burger this week at restaurants across Canada.
    "A&W is excited to be the first national quick-service hamburger
restaurant in Canada to offer a sirloin burger," said Mike Atkinson, Director
of Marketing. "Canadian burger consumers told us through extensive market
research that they wanted a premium beef burger they could enjoy quickly and
conveniently on their time-pressed days. After intensive recipe research and
tastings, A&W is proud to offer a premium burger that is substantial in size
and loaded with quality ingredients delivering the great taste our
burger-loving customers expect."
    The A&W Sirloin Burger features a juicy five-ounce patty of sirloin beef,
dressed with tomatoes, lettuce, red onion rings, mayo, mustard, ketchup and
pickles on a toasted sesame seed bun. The A&W Sirloin Burger is available for
a limited time at A&W restaurants across Canada for only $4.99 for the burger
or for $6.99 with A&W Root Beer(R) & fries.
    The new A&W Sirloin Burger offers customers a premium cut of sirloin beef
in a burger patty which is unique to quick service restaurants in Canada.
    Committed to becoming the number one burger choice of the baby boomer
generation, A&W continues to outperform the industry average for system sales,
customer count and new restaurant growth.

    A&W Food Services of Canada Inc. is 100 per cent Canadian owned and is
one of the strongest brand names in the Canadian foodservice industry. A&W is
the nation's second largest hamburger restaurant company, by number of
locations, with more than 680 locations coast-to-coast. A&W restaurants
feature famous trade-marked menu items such as The Burger Family(R), Chubby
Chicken(R), and A&W Root Beer(R). For more information, please visit
www.aw.ca.

    Note to Editors: Photo available upon request.





For further information:

For further information: Angela Salehi, (604) 742-4254,
asalehi@hoggan.com


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