Avaya Launches Channel Programs to Expand Customer Choice, Boost BusinessPartner Revenues



    
    -- "Master Reseller" program expands Avaya channel for small and mid-sized
    businesses (SMBs)

    -- "Zero Gravity" zero-rate financing initiative helps channel companies
    close sales and build market share

    -- Year-long training program offers BusinessPartner CEOs a unique
    opportunity to optimize their business
    

    BASKING RIDGE, N.J., Oct. 31 /CNW/ -- To expand the buying options
available to customers, Avaya Inc. (NYSE:   AV), a leading global provider of
business communications applications, systems and services, has launched two
programs that broaden support for sales channels focused on helping members of
Avaya's BusinessPartner program grow their revenues across all markets.  In
addition, Avaya is working with management consultants from Channel Savvy to
offer an in-depth, year-long executive development program designed to help
key BusinessPartner CEOs to optimize their company operations.
    "Businesses today are demanding more from their communications
infrastructure than ever before and see it as a tool for achieving a
competitive advantage in the marketplace," said Ken Archer, vice president,
North America channels, Avaya.  "By investing in our growing ecosystem of
partner companies and the individuals who lead them, businesses have greater
flexibility in how they buy the Intelligent Communications solutions they need
to achieve more than they ever thought possible."
    
    Building a cadre of independent sales agents
    
    The Avaya Master Reseller program is enabling select Avaya
BusinessPartners to recruit and train independent sales agents who work under
their direction to sell Avaya's small and mid-sized business portfolio.  Many
of the new agents are companies who specialize in data networking but want to
offer their clients ready access to voice solutions as well.
    To date, 10 Master Resellers are working with more than 300 independent
sales agents across North America.  Avaya supports the program with a special
educational program for new agents and with dedicated account managers and
distribution managers for each Master Reseller.
    "The program has given us a cost-effective way to add more feet on the
street and is helping us capture opportunities that previously weren't on our
radar," said Jody GrandPre, president of Imagine Technologies Inc., an Avaya
Master Reseller.  "It is also good for our 30 new agents.  They can offer a
broader range of services to their clients, backed by configuration and
implementation support from our team of Avaya-certified engineers."
    
    Zero-rate financing program helps partners close sales, build market share
    
    Avaya has worked with its financial partner, Avaya Financial Services, to
create a unique "Zero Gravity" promotional offer that is helping distribution
channels to close sales and build market share.
    All Avaya software and appliances are eligible for Zero-rate financing
when purchased with certain configurations of Avaya IP Office 500, Avaya
Distributed Office and Avaya S8000 series communication servers.  Customers
are able to lease equipment with zero percent financing over 36- or 60-month
terms and defer their initial payments until April 2008 - freeing up capital
that can be invested in other parts of their business.
    The program is available to businesses in the U.S. and Canada, and runs
through December 21 to respond to customer demand.
    "The new financing options offered by Avaya Financial Services have
enabled us to quickly close five new deals and compete more effectively in our
market," said Barrett Hess, founder and owner of CPT of South Florida, an
authorized Avaya BusinessPartner.
    Avaya IP Office 500 is a highly modular, Intelligent Communications
solution specifically designed for small to midsized businesses.  Avaya
Distributed Office is a centrally managed solution for large branch-office
networks that is easy to deploy and to use.  Avaya S8000 series communication
servers host Avaya IP telephony software and deliver reliable, efficient call
handling and voice features across enterprise networks of all sizes.
    
    Training CEOs to optimize business performance
    
    To build the skills and systems needed for sustainable profitability and
growth, Avaya is offering a "by invitation only" executive development program
to CEOs of its most influential BusinessPartner companies.
    Conducted by management consultants with Channel Savvy, the new Channel
Optimization(TM) program has earned rave reviews from participating Avaya
partners for the practical processes, tools and metrics it offers.
    "My company and I benefited immediately from the experience," said Neal
Stanton, president and CEO of Consultedge Inc., a Platinum-certified Avaya
BusinessPartner.  "We now have guided exposure to industry best practices and
to specific processes we can use to resolve problems and realize our full
potential."
    
    About Avaya
    
    Avaya delivers Intelligent Communications solutions that help companies
transform their businesses to achieve marketplace advantage. More than 1
million businesses worldwide, including more than 90 percent of the FORTUNE
500(R), use Avaya solutions for IP Telephony, Unified Communications, Contact
Centers and Communications-Enabled Business Processes. Avaya Global Services
provides comprehensive service and support for companies, small to large. For
more information visit the Avaya Web site: http://www.avaya.com.
    
    About Channel Savvy
    
    Channel Savvy is a management consulting firm serving technology vendors
and their downstream channel partners.  The company has expertise in all
aspects of channel dynamics, with client projects including new business
ventures, Channel Optimization(TM) and mergers & acquisitions.  Channel Savvy
makes channels better by ensuring visionary alignment throughout the value
chain, improving channel performance and increasing value and valuation for
its clients and the customers they serve.  For more information, visit Channel
Savvy's web site at http://www.channelsavvy.com.




For further information:

For further information: Deb Kline, Media Relations of Avaya, 
+1-908-953-6179, or klined@avaya.com Web Site: http://www.avaya.com          
       http://www.channelsavvy.com

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