- Avaya Awarded 'Five-Star Partner' Certification by Publication
- Archer Named to VARBusiness Top Channel Executives List
BASKING RIDGE, N.J., March 21 /CNW/ -- Avaya, Inc. (NYSE: AV), a leading
global provider of business communications applications, software and
services, today announced that both the company and North American Channel
Vice President, Ken Archer have been recognized by CMP's VARBusiness magazine
for outstanding channel programs, partnership and leadership in North America.
Avaya has been certified as a "Five-Star Partner" by the publication,
acknowledging its commitment and strength of its programs for IT integrators,
resellers and consultants. In addition, Archer has been named to its
prestigious group of Top 60 Channel Executives. This is the second
consecutive year VARBusiness has recognized both Avaya and Archer for channel
The "Five-Star Partner Program Guide" ranking is provided to companies
with the most significant impact on the reseller community through programs
and sales leadership with resellers. Of the 250+ vendor-program entries
reviewed for the past year, only 60 companies received the coveted five-star
rating in the magazine's 13th annual Partner Programs Guide survey. The guide
appears in the March 19, 2007, issue of VARBusiness.
The "VARBusiness Top Channel Executives" list is based on information
from IT analyst data, market share and accumulated knowledge about the
executive and his or her company. As vice president of North American
Channels, Archer is responsible for channel sales, programs, strategy and
"We applaud vendors like Avaya for demonstrating best practices and for
the leadership roles they have achieved within the IT distribution channel,"
says VARBusiness Editor Lawrence M. Walsh.
Avaya's channel programs are encompassed by the Avaya Global Partner
Program framework. The framework includes partners that design, develop,
distribute and service solutions using Avaya's industry-leading business
communications applications and provide extended value to customers. Part of
the framework, the Avaya BusinessPartner program includes more than 1300
distributors, resellers and solution providers in North America. The Avaya
AlliancePartner program also received the VARBusiness "Five Star Partner"
ranking in its first year of formal operation.
"A strong channel is critical to Avaya's success, and we're proud of the
progress we've made under Ken's leadership in developing strategic programs
and integrating partners more deeply into our sales planning and execution,"
said Kevin Cook, vice president, North America Region, Avaya. Through 2007, we
will build on that success with focused efforts in recruiting, training, and
marketing programs that support Avaya's transition to a software-driven,
communications applications company. Our goal is to help ensure our partners
are well-positioned to become trusted advisors for our customers, to grow
their respective businesses, and augment the value of Avaya solutions. "
To access the coverage in VARBusiness, please visit:
Avaya delivers Intelligent Communications solutions that help companies
transform their businesses to achieve marketplace advantage. More than 1
million businesses worldwide, including more than 90 percent of the FORTUNE
500 (R), use Avaya solutions for IP Telephony, Unified Communications, Contact
Centers and Communications-Enabled Business Processes. Avaya Global Services
provides comprehensive service and support for companies, small to large. For
more information visit the Avaya Web site, www.avaya.com.
About VARBusiness Magazine
For the past 20 years, VARBusiness' strategic resources have been the
gateway to the Solution Provider community. VARBusiness provides strategic
insight for technology integrators through industry-defining research, in-
depth editorial, channel events and innovative Web services, enabling these IT
professionals to make educated decisions for their businesses, partnerships
and customers. VARBusiness has been the recipient of numerous industry awards
for both editorial content and design. Additional information about
VARBusiness products, events and services, is available at its Web site,
For further information:
For further information: for media relations, Deb Kline, (908) 953-6179,
or email@example.com, for investor relations, Matt Booher, (908) 953-7500, or
firstname.lastname@example.org, Web Site: http://www.avaya.com, http://www.varbusiness.com