Avanquest Software expands in North America with the opening of a new R&D subsidiary in Montréal, Canada



    
    Ticker : AVQ
    ISIN : FR0004026714
    Reuters : AVQ.PA
    Bloomberg : AVQ:FP

    New facility demonstrates company's proactive strategy and confidence in
    the future
    

    MONTREAL, Oct. 21 /CNW Telbec/ - Avanquest Software, a world-leading
developer and publisher of consumer software and business solutions, announced
today the opening of a new Research and Development Center subsidiary located
in Montréal, Canada, to support the company's existing engineering teams in
France, the United States and China.
    Canada was chosen as the ideal place for this new Avanquest facility
because it is at the cultural, linguistic and geographic crossroads of Europe
and the United States. Montréal is a real breeding ground for ideas and
innovation from young computer specialists on the cutting edge of
new-generation technologies, especially in multimedia and on the Web.
    "The opening of this subsidiary illustrates the proactive strategy of our
Group as well as our confidence in the future" said Bruno Vanryb, President &
CEO and co-founder of Avanquest Software. "In the context of the global
financial crisis, it is imperative to chart a course that adopts both a
careful defensive strategy with strict control of expenses, allied to a
forward-looking offensive that maintains an investment in the areas which will
assure growth and profitability of the company. Our new R&D center will be in
charge of several projects that constitute the cornerstone of the Group's
2008-2009 strategy."
    In keeping with the philosophy that makes Avanquest successful, namely
the delivery of consistent innovation in software design, functionality and
value, the three R&D teams that are being set up in Montréal will contribute
to the following key missions:

    
    - Design highly innovative software components, that will be integrated
      by other engineering groups in new generation software, within the
      fast-growing categories of mobility, networking, utilities and
      security; as always, the final objective is to bring more innovative
      and effective software solutions to companies worldwide.

    - Develop web code and content based on cutting-edge technologies such as
      Flex or Silverlight, to support and increase online sales in synergy
      with the other distribution channels.

    - Implement the highly innovative online "Community Project" to both
      strengthen Avanquest's relationship with its customers and offer a
      brand new range of high value-added services to software companies and
      start-ups.
    

    "Our Group is international and multicultural in scope," explained Roger
Politis, co-founder of Avanquest Software and Managing Director in charge of
the Group's Research & Development. "For more than twenty years, Bruno Vanryb
and I have focused our priorities on innovation. The objective was to expand
our software development capacities on a continent and in a country that is
economically competitive and geographically close to our main economic centres
in Europe and the United States. Montréal International, an organization
dedicated to the economic promotion and development of Greater Montréal,
supported us in this project and showed us the benefit of a facility in
Québec's largest city with a large, highly skilled bilingual population,
strong cultural ties with the United States and France, and competitive wages
which were all key determining factors in making our decision."
    The Group's objective is to reach a workforce in Montréal of about
100 engineers within three years, with the recruitment of 15 employees by the
end of this year, 50 by the end of 2009, and 100 by the end of the third year.
Carl de Billy, who joined Avanquest Software in September, will be in charge
of the new R&D center.

    About Avanquest Software

    Avanquest Software is one of the world's leading software publishers,
marketing its software titles developed in-house or by developer partners via
multiple sales channels on three continents - North America, Europe and Asia.
Avanquest Software addresses the general public through its Retail, Online and
Direct-to-Consumer channels; businesses through the Corporate channel; and key
players in mobile telephony and IT through OEM (Original Equipment
Manufacturers) licenses. With 600 employees and approximately 180 engineers in
Research and Development distributed between France, China and the United
States, the company is committed to constant innovation. Avanquest Software is
listed on Euronext (ISIN FR0004026714) since December 1996. Additional
information is available at http://www.avanquest.com or
http://about.avanquest.com.

    About Montréal International

    Montréal International was created in 1996 as a result of a
private/public partnership. Its mission is to contribute to the economic
development of Greater Montréal and to enhance its international status. Its
mandates include attracting foreign investment, international organizations
and strategic workers, and supporting the development of innovation and
high-technology clusters in the metropolitan region. Montréal International is
financed by the private sector, the Montréal Metropolitan Community, the City
of Montréal and the governments of Canada and Québec. Since 2000, Montréal
International has been involved in 422 direct foreign investment projects
totalling $6.3 billion. These investments have helped create over 31,500 jobs
and maintain more than 5,500. For more information, please have a look at
www.montrealinternational.com.




For further information:

For further information: Tuba Kocaefe, Press Relations for Avanquest
Software, +33 (0)1 41 27 19 96, tkocaefe@avanquest.com; Christine Sauvaget,
Communications & Press Relations, +33 (0)1 41 27 19 82,
csauvaget@avanquest.com; Louis Arseneault, Communications & Press Relations,
Montréal International, (514) 987 9376,
louis.arseneault@montrealinternational.com


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