Austrian Cult Candy: PEZ Celebrates its 80th Anniversary With a Unique Charity Campaign!



    - From October to November Collectors can Purchase Different PEZ-Objects
    by a Worldwide eBay-Auction - UNICEF Will get the Revenues

    Picture is available via EPA (European Pressphoto Agency) and can be
    downloaded free of charge at: http://www.presseportal.de/pm/68432

    TRAUN, Austria, Oct. 10 /CNW/ - The name PEZ comes from the word
peppermint: a bonbon candy with a whiff of peppermint aroma - this was the
very first PEZ in 1927, the year the company was established by Eduard Haas
III. Initially sold as a "luxury confection for wealthy people", children were
soon discovered as the target group. PEZ became a worldwide success by using
Disney comic figures as the heads of the dispensers. This idea has made PEZ
attractive not only for children, but meanwhile for a huge community of
collectors worldwide.
    PEZ celebrates the 80th birthday of the cult candy with a unique charity
campaign: "To celebrate this anniversary we developed an exclusive Mickey
Mouse dispenser series that will be sold, in a unique charitable action, via
the food trade and put up for auction in cooperation with eBay. For the
benefit of UNICEF," says Manfred Foedermayr, CEO PEZ Group.
    Gudrun Berger, Executive Director of UNICEF Austria, is also very glad
about the social commitment of PEZ: "In times when child trafficking has
become a billion dollar industry, and when there are still children starving
to death, it is more important than ever for international enterprises to join
the fight for the children's rights. In this sense I wish PEZ International
all the best for its 80th birthday!"
    "Due to Pam Omidyar, a dedicated PEZ collector and wife of eBay founder
Pierre Omidyar, the founding history of eBay is tightly interwoven with the
PEZ brand. Accordingly, we are happy to support PEZ and the good cause on the
occasion of the 80th birthday of PEZ. The limited edition of collectibles is
bound to strike a chord with the community of collectors," says Alberto Sanz
of eBay.
    For more detailed information and images to download free of charge
please refer to: http://www.letspez.com




For further information:

For further information: Press contacts: Mag. Daniela Strasser, Reichl
und Partner PR GmbH, A-4020 Linz, Harrachstrasse 6,
daniela.strasser@reichlundpartner.com, Tel: +43-(0)-732-666-222

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PEZ INTERNATIONAL AG

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