aussieBum Gets Bigger and Bigger!



    Australia's favourite underwear company breaks the Guinness World Record
    for the World's Biggest Underwear

    SYDNEY, Australia, Nov. 15 /CNW/ - It's official, this morning in
Sydney's Royal Botanic Gardens, aussieBum revealed the world's BIGGEST
underwear!
    aussieBum has successfully broken the Guinness World Record by producing
the world's largest pair of underwear on international Guinness World Records
Day.
    The underwear, constructed from a dazzling red Sensitive(R) fabric
provided by leading Italian fabric firm Eurojersey, took over two months to
produce.
    Measuring in at 15.9 metres (50.85 ft) wide and 10.55 metres (36 ft)
high, with a waist circumference of 32 metres (105 ft), the mammoth underwear
includes 300 metres of fabric (985 ft), 500 metres (1640.5 ft) of wide-width
elastic, 5000 metres (16404 ft) of cotton, a 1.5 x 6 metre (5 x 19.6 ft) logo,
and they weigh in at a whopping 180 kg.
    The statistics smash the current record of 14.4 metres (47.2 ft) wide and
10.48 metres high.
    Producing the undies was no small feat. Eurojersey, aussieBum's long term
partner and major name in the international textiles industry, put its faith
into aussieBum and provided the 300 metres (985 ft) of Sensitive(R) fabric
necessary to produce the World's Biggest Undies. The incredibly soft, light
and easy-to-handle nature of the Sensitive(R) fabric helped aussieBum achieve
this challenge.
    The garment was so large that even sailmakers could not help with the
production. The aussieBum team spent hours on their hands and knees, hand
stitching the underwear, with a team of people feeding the fabric and elastic
through an industrial sewing machine.
    Sean Ashby, aussieBum founder and Director, says, "The World's Biggest
Undies project has been loads of fun! We're thrilled at this new milestone in
our company. Whilst some may suggest that we are heading towards being world's
biggest underwear company, we can now definitely confirm that we have, in
fact, made the world's biggest undies!"

    aussieBum is the all-Australian company that has pushed the boundaries of
what is acceptable in the fiercely competitive world of fashion underwear.
aussieBum has established an envied reputation for continually producing
cutting edge designs and styles that men around the globe are quick to
embrace, such as the aussieBum Wonderjock

    
    -   To download images of the World's Biggest Undies with the Sydney
        Harbour in the background, visit and click on the aussieBum image :
        http://www.asianetnews.net

    -   To download a video of the unveiling of the World's Biggest Undies,
        click on one of the following links: Youtube link:
        http://www.youtube.com/watch?v=riA1JG0C9ws

    -   Low Resolution (42.4mb):
http://aussiebumvideo.com/rss/forcedownload.php?file=bigundies2_aus
siebum.mp

    -   High Resolution (129mb: Due to the large file, this video might take
        a long time to download)
http://aussiebumvideo.com/rss/forcedownload.php?file=bigundies2_aus
siebum.mov
    




For further information:

For further information: or pictorial and editorial opportunities with
aussieBum and the Biggest Undies please contact: John Scott, E:
john@johnscottpersonalpr, T: +61 409 177722; Claire Delzechi, E:
claire@aussiebum.com, T: +61 2 9560 2626; For further information about
EUROJERSEY and the Sensitive(R) fabric, please contact: AD MIRABILIA, Fulvia
Concetti, concetti@admirabilia.it, Tel +39 2 4382191; Vittoria Valle,
valle@admirabilia.it, Tel +39 2 4382191

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