Audio News Release and Audio clip via CNW - Innovative New Trident Xtra Care(TM) with Recaldent(R) First and Only Gum with Calcium to Strengthen Tooth Enamel to Prevent Cavities



    TORONTO, Feb. 13 /CNW/ - The following Radio Clips are available at the
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    DATE:  February 17, 2009
    TIME:  10:30 am ET

    http://cnw.pathfireondemand.com/viewpackage.action?packageid=140

    Satellite Coordinates:

    DATE(S) OF FEED:   February 17, 2009
    TIME OF FEED(S):   10:35 - 10: 40 am ET
                       11:15 - 11:20 am ET

    CO-ORDINATES:      BN Channel 06
    

    STORY SUMMARY:

    Latest innovation from Trident, the industry leader and number one gum
brand in the world, is making gum even better for your teeth. Trident Xtra
Care(TM) is an every day gum that actively strengthens tooth enamel to prevent
cavities. Trident Xtra Care(TM) is the first and only gum in Canada to contain
Recaldent(R), a unique form of calcium that replaces the minerals where
cavities can begin to form. Trident Xtra Care(TM) is the only gum in Canada to
be recognized by the Canadian Dental Association.

    SCRIPT:

    01 (Cadbury ANR)
    TORONTO X-1:43s. Trident(R), the industry leader, innovator and most
recognized brand in the gum industry, is making Trident gum even better for
your teeth with the introduction of Trident Xtra Care(TM) with Recaldent(R) -
a new gum that actively strengthens tooth enamel to prevent cavities.

    ("...I'm Janice Edwards.") (CNW Group)

    TAG: Trident Xtra Care(TM) is the first and only gum in Canada to contain
Recaldent(R), a unique form of calcium derived from milk that increases tooth
remineralization.

    02 (Dr. Doris Tancredi)
    TORONTO X-22s. Dr. Doris Tancredi, Vice President of Regulatory and
Emerging Science at Cadbury, has been involved in the development of Trident
Xtra Care(TM) with Recaldent(R) for more than ten years.

    ("...to good oral care.") (CNW Group)

    TAG: Trident Xtra Care(TM) is the first and only gum in Canada to contain
Recaldent(R), a unique form of calcium derived from milk that increases tooth
remineralization.

    STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: David Weinstein or Sara
Beckford, Strategic Objectives, Tel: (416) 366-7735;
sbeckford@strategicobjectives.com

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