Audi R8 Is The 2008 Canadian Car of the Year



    TORONTO, Feb. 13 /CNW/ - In an early morning press conference at the
opening of the Canadian International Auto Show in Toronto, the Audi R8 was
declared the 2008 Canadian Car of the Year by the Automobile Journalists
Association of Canada (AJAC).
    The Audi R8 beat eight other "best new" category winners, announced
December 4, 2007, to win the top prize.
    2008 CCOTY co-chair, Paul Williams, commented: "With manufacturers
introducing an increasing number of new vehicles each year, consumers may find
it harder to keep track of what's available in the marketplace, and how one
vehicle differs from another. The AJAC Canadian Car of the Year program
identifies and categorizes all the new vehicles each year, then subjects them
to detailed testing in real-world situations. It's not a popularity contest;
it's a thorough, objective and trustworthy process to help consumers make
informed purchase decisions".
    "We are absolutely delighted to have been accorded this prestigious
honour and would like to thank the membership for their support," said Diego
Ramos, Executive Vice President of Audi Canada, "especially when you consider
the other fine automobiles with which we were competing." He added, "To win
these awards today is a defining moment for the Audi brand in Canada. In the
past, the question has been asked, when will people realize just how good
Audis are? I believe that time is now thanks to everyone at AJAC".
    AJAC's annual Canadian Car of the Year awards program was created in 1985
with the purpose of providing consumers with sound, comparative information on
vehicles that are new to the market.
    For that reason, the vote results that determined today's winners are
available to consumers as a resource buying guide on the AJAC web site. Also
available are the comparative test data derived from the journalists'
extensive four day evaluation of over 170 new vehicles in Niagara-on-the-Lake,
Ontario in October. This annual event is known in the industry as "TestFest".
Shell Canada is the official fuel supplier of the event.
    The rigorous TestFest evaluation program includes real world driving on
public roads - exactly where consumers drive so that the test and vote results
posted to the AJAC web site are directly relevant to potential car and truck
buyers.
    Still looking to buy a 2007, 2006, or even a 2004 vehicle? AJAC archives
the comparative test data from previous years on its web site.
    Photos from today's award announcements, the December 4th category
winners, and the TestFest evaluation event, are available for print and
broadcast media under "Canadian Car of the Year" "Photo Gallery" on the AJAC
web site.
    In addition, our AJAC journalists who evaluated the brand new models at
TestFest are available across Canada for interviews to talk about the vote
results and comparative data. Media are invited to visit the AJAC web site and
log-in under "Ask An Expert", then choose the "Media" link to access interview
information once validation has occurred.

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    This press release was distributed by the CNW Group: the official
    newswire of AJAC.
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For further information:

For further information: on the 2008 Canadian Car of the Year Awards,
either visit our AJAC web site at www.ajac.ca, call the AJAC office at
1-800-361-1516, or send us an email: beth@ajac.ca

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Automobile Journalists Association of Canada

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