Audi Adds New Cash Incentives For Canadian Customers



    Best Ever Offers For Premium Car Buyers Until The End Of November

    TORONTO, Nov. 8 /CNW/ - Audi Canada today announced a significant
enhancement to its National Sales Program that will become effective
immediately and run until November 30th. This program will further strengthen
the value equation for the Audi brand and offers an incentive to buyers of new
Audi vehicles who prefer to pay cash or finance their vehicles with a third
party financial provider.
    For the month of November, additional manufacturer-to-dealer savings
range from $1,000 on A3 models, $1,500 on A4, $5,000 on A6 and Avant models,
$3,000 on the Q7 4.2 Premium performance sport utility and up to $7,500 on the
luxurious A8 4.2 luxury sedans. These savings are for dealers to pass on to
consumers and are applicable to all new Audi brand products with the exception
of the recently launched 2008 S5 and R8 models.
    "It is not easy to take such a decision, but we have been listening to
our customers, and had to accept the rules of the market," said Audi Canada's
Executive Vice President, Diego Ramos. "In light of the high level of standard
amenities we have recently added to most Canadian Audi models, we believe the
Audi product range is now very competitively priced. These added features,
many of which are not standard in the US, represent a price reduction for many
of the 2008 Audi vehicles."
    This is the most attractive cash, lease and financing package Audi has
ever offered in Canada and is based on an average across Audi Canada's model
range. These additional manufacturer to dealer savings will benefit customers
who do not take advantage of the attractive lease, APR and Premiere Purchase
subsidies currently available through Audi Finance.

    AUDI CANADA
    -----------

    Audi's history in Canada dates to 1971, when the brand was first
introduced on the Canadian market. Today, a network of over 37 Audi retailers
nationwide sell and service a range of premium vehicles that include the Audi
A3 sportback; the sporty A4 sedan, Avant and Cabriolet models; the high
performance S4 sedan, Avant and Cabriolet models; the awesome RS 4 sports
sedan; the design-leading A6 sedan and A6 Avant; the Audi Q7 performance SUV;
the all-aluminum Audi A8 range; the V10-powered S6 and S8 performance sedans;
and the all-new 2008 TT Coupe and Roadster models and the incredible R8
mid-engined sports car.

    More information on all Audi models can be found at www.audi.ca





For further information:

For further information: Media Information: Doug Clark,
douglas.clark@audi.com, (905) 428-4893

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Audi Canada Inc.

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