AT&T Supports International Talent Search as Comic Book Visionaries Pursue Multimedia Development Deal



    
    AT&T Joins Platinum Studios' Comic Book Challenge as Presenting Sponsor;
    Top 50 Entrants Announced Today on AT&T blue room
    

    SAN ANTONIO and LOS ANGELES, June 20 /CNW/ -- Passionate comic book
devotees vying for a chance to cultivate their own franchise are one step
closer to achieving their dream and winning a voice within the industry.
Platinum Studios, which is hosting the second annual Comic Book Challenge, and
presenting sponsor AT&T Inc. (NYSE:   T) today announced the top 50 entrants on
the AT&T blue room (http://www.attblueroom.com).
    Platinum Studios' Comic Book Challenge
(http://www.ComicBookChallenge.com) invites aspiring creators to submit
original comic book concepts in a head-to-head challenge for a multimedia
development and publishing deal that includes multi-platform distribution, as
well as the creation of a licensing and merchandising program. The deal is a
rare opportunity for newcomers to gain entry into a fiercely competitive
segment of the entertainment industry. Platinum Studios also plans to develop
the property for film and television.
    AT&T has inked an agreement to support and advance the contest through
2009. As part of the deal, AT&T will use its expanding in-house creative group
to direct, write and produce vignettes and other content that captures key
stages of the contest. AT&T then will distribute that content and promote the
challenge through its technology and media assets, beginning with the blue
room.
    "We pounced on this opportunity because of the potential we saw to
produce and deliver very distinctive programming," said Michael Goldfine, head
of development and production of AT&T Entertainment Services. "Not only does
this contest reach a passionate and unique audience new to AT&T, but the
challenge's premise is ultimately that someone fulfills a lifelong dream. We
recognized the chance to help make that process really entertaining and
engaging. This is a big step for us as we grow AT&T's stamp in the
entertainment space."
    Beginning today, fans can view the 50 entrants who are advancing in this
year's contest on the Hollywood channel of the AT&T blue room site
(http://www.attblueroom.com/hollywood).
    "Given the overwhelming success of last year's winner, D.J. Coffman, and
his creation 'Hero By Night,' the ante has been significantly upped for this
year's Comic Book Challenge. This year's competition has attracted submissions
from aspiring creators in more than 21 countries across six continents, all
full of fresh thinking and wonderfully creative perspective," said Scott
Mitchell Rosenberg, chairman of Platinum Studios. "AT&T brings multiple
distribution platforms to the table that will help us promote Comic Book
Challenge in a way that more broadly and deeply showcases the talent of the
next generation of comic creators from around the globe."
    Comic Book Challenge has helped Coffman earn fan accolades and winning
reviews for the sold-out debut of his graphic novel "Hero By Night." The story
centers on Jack King, a young man who discovers the secret lair of a 1950's
superhero in his new apartment building and must decide whether to use the
hero's source of power to become a superhero himself.
    Entries for the 2007 challenge were accepted throughout May. The top 50
entrants unveiled on AT&T blue room hollywood will next pitch their ideas to a
panel of industry and Hollywood insiders at a secret location near the 2007
International San Diego Comic-Con -- a process that will whittle the field to
10 semifinalists.
    Kicking off in late July, the 10 semifinalists will then be narrowed down
to three finalists by the general public through an online voting process
hosted by the AT&T blue room hollywood site
(http://www.attblueroom.com/hollywood) and http://www.ComicBookChallenge.com.
Once the final three contestants are chosen, fans around the world will be
given one more chance to vote for their favorite concept.
    The winner of the 2007 Comic Book Challenge will be formally announced in
late August, and the winner's comic book or graphic novel will be published
and premiered at a major Wizard World convention in 2008.
    The top 50 advancing thus far include entrants from nine countries:
Argentina, Australia, Canada, France, India, Mexico, Romania, Spain and the
United States.

    AT&T blue room hollywood is part of the AT&T blue room experience, which
brings together gaming enthusiasts, music fans, tailgaters and the
Hollywood-minded through a single online portal housing AT&T's unique sports,
music, gaming and entertainment content.
    Launched in October 2006, the AT&T blue room gives fans access to live
entertainment, candid interviews, celebrity-athletes and spirited commentary
on everything from music to politics to celebrities as part of a strategic
initiative to link the AT&T brand to premier communications and entertainment
experiences.
    Endeavor Agency helped broker the relationship between AT&T and Platinum
Studios.

    Note: This AT&T release and other news announcements are available as
part of an RSS feed at http://www.att.com/rss.

    
    About AT&T
    
    AT&T Inc. (NYSE:   T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their offerings
are the world's most advanced IP-based business communications services and
the nation's leading wireless, high speed Internet access and voice services.
In domestic markets, AT&T is known for the directory publishing and
advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM
organizations, and the AT&T brand is licensed to innovators in such fields as
communications equipment. As part of its three-screen integration strategy,
AT&T is expanding its TV entertainment offerings. Additional information about
AT&T Inc. and the products and services provided by AT&T subsidiaries and
affiliates is available at http://www.att.com.

    (C) 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T
logo are trademarks of AT&T Knowledge Ventures. For more information, please
review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

    
    AT&T Cautionary Language Concerning Forward-Looking Statements
    
    Information set forth in this news release contains forward-looking
statements that are subject to risks and uncertainties, and actual results may
differ materially. A discussion of factors that may affect future results is
contained in AT&T's filings with the Securities and Exchange Commission. AT&T
disclaims any obligation to update or revise statements contained in this news
release based on new information or otherwise.

    
    About Platinum Studios http://www.platinumstudios.com
    
    Platinum Studios controls one of the world's largest independent
library's of comic book characters which it adapts, produces and licenses for
all forms of media including print, film, online, mobile / wireless, gaming,
and merchandising.  Platinum Studios' library contains more than 3,800
characters spanning a full range of genres and styles, and also includes
properties such as http://www.DrunkDuck.com, the industry's preeminent Web
comics community. Working with leading companies in the entertainment and new
media sectors, Platinum is a recognized leader in the creation of new content
across all media platforms.
    Platinum Studios -- Comics Fueling Media EVERYWHERE!

    
    Platinum Studios Safe Harbor Statement
    
    Matters discussed in this press release contain forward-looking
statements within the meaning of the Private Securities Litigation Reform Act
of 1995. When used in this press release, the words "anticipate," "believe,"
"estimate," "may," "intend," "expect" and similar expressions identify such
forward-looking statements. Actual results, performance or achievements could
differ materially from those contemplated, expressed or implied by the
forward-looking statements contained herein. While anticipated and planned
for, no assurances can be given that the additional property developments will
occur. These forward-looking statements are based largely on the expectations
of Platinum Studios and are subject to a number of risks and uncertainties.
These include, but are not limited to, risks and uncertainties associated
with: the impact of economic, competitive and other factors affecting Platinum
Studios and its operations, markets, product, and distributor performance, the
impact on the national and local economies resulting from terrorist actions,
and U.S. actions subsequently; and other factors detailed in reports filed by
Platinum Studios.





For further information:

For further information: Heather Buffington of AT&T Inc.,
+1-314-982-0291,  hbuffington@attnews.us; or Jordan Fischler of Allison and
Partners,  +1-212-302-5460 ext 7, for Platinum Studios Web Site:
http://www.attblueroom.com/hollywood                 
http://www.ComicBookChallenge.com                  http://www.att.com       
          http://www.platinumstudios.com

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