TORONTO, Feb. 2 /CNW/ - Asian Television Network International Limited
(ATN) (TSX-SAT), Canada's largest South Asian broadcaster and Canada's
largest distributor of World Class Cricket, announces it has secured
the exclusive Canadian broadcast rights for the ICC Cricket World Cup
2011 which starts from February 19th, 2011.
The Cricket World Cup is the premier international championship of One Day International (ODI)
cricket, organised every four years by the sport's governing body, the
International Cricket Council (ICC). It is the world's third largest
sports event, exceeded only by the FIFA World Cup and the Summer
Olympics, and will be televised in over 220 countries to more than 2.2
"We are again delighted to take the lead in bringing this extraordinary
World Cup Cricket to Canada, especially since the top fourteen national
teams of the world will participate," said Dr. Shan Chandrasekar,
President and CEO of ATN. He added that ATN will distribute the matches
live on cable, satellite, IPTV and mobile.
The 2011 World Cup is being hosted jointly by India, Sri Lanka and
Bangladesh. Fourteen national cricket teams are scheduled to compete
between February 19th and April 2nd, 2011, with the first match between
co-hosts India and Bangladesh. The opening ceremony will be held on
February 17th 2011, two days before the start of the tournament. The World Cup final
will take place on April 2nd, 2011 in Mumbai. There will be a total of
49 matches contested by 14 nations in two groups of seven teams. The
top four teams from each group will then compete in four Quarter
finals, from which the semi-finalists will be decided.
The ICC Cricket World Cup 2011 is slated to include the national teams
of Australia, Bangladesh, Canada, England, India, Ireland, Kenya, The
Netherlands, New Zealand, Pakistan, South Africa, Sri Lanka, West
Indies and Zimbabwe.
First held in England in 1975, the Cricket World Cup has grown as a
media event with each tournament. The ICC sold the broadcasting rights
for the 2011 Cricket World Cup for around US$ 2 Billion to ESPN Star
Sports . The 2007 Cricket World Cup sold more than 672,000 tickets and
recorded the highest ticketing revenue for a Cricket World Cup.
ATN was the first broadcaster to bring the World Cup cricket live via
satellite to Canada in 1987 and has since then been an ardent supporter
and broadcaster of cricket in Canada. ATN's viewers include thousands
of cricket fans from countries such as India, Pakistan, Bangladesh, Sri
Lanka, East Africa, South Africa, the UK, Australia, New Zealand and
the West Indies, where cricket is the national sport. ATN currently
operates 33 channels, including three channels featuring cricket, and
has programming alliances with leading International Broadcasters.
For More details about ATN please visit www.asiantelevision.com or call 905-836-6460.
SOURCE Asian Television Network International Limited
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Asian Television Network International Limited
Newmarket, Ontario Canada