ATN bags rights for English Cricket Board



    TORONTO, June 2 /CNW/ - Asian Television Network International Limited
(ATN) (TSX-SAT), Canada's pioneer South Asian broadcaster and the country's
largest distributor of world class cricket announced today that it has secured
the Canadian broadcast rights for the England and Wales Cricket Board (ECB).
Scheduled matches include England v New Zealand, England v South Africa and
domestic County Cricket to be played in England. The current English Cricket
Board season will run until September 24, 2008 and will be broadcast live and
rebroadcast on ATN Cricket Plus or CBN channel across Canada. It includes a
mix of Test Cricket, One Day Internationals and the popular Twenty20 format
games. The ECB is the governing body for all cricket in England and Wales,
including both domestic and international play. Canada is home to over
6,500,000 people who are of British Heritage, an amazing number of potential
viewers and cricket lovers.
    For the first time English County Cricket will also be telecast across
Canada by ATN's CBN channel. The volume of cricket during this English Cricket
Board's season is promising to be very exciting for cricket lovers across
Canada
    England will play against New Zealand in three Test matches, one Twenty20
and five One Day Internationals and against South Africa in four Test matches,
one Twenty20 and five One Day Internationals. Players from New Zealand and
South Africa have had a successful series of Indian Premiere League (IPL)
matches, and the players to look out for will be Brendon McCullum, Daniel
Vettori, Scott Styris and Ross Taylor for New Zealand and Graeme Smith, AB de
Villiers and Albie Morkel for South Africa.This first class cricket will
feature teams from County Durham, Derbyshire, Essex, Glamorgan,
Gloucestershire, Hampshire, Kent , Lancashire, Leicestershire, Middlesex,
Northamptonshire, Nottinghamshire, Somerset , Surrey, Sussex, Warwickshire,
Worcestershire and Yorkshire.
    This series will be a treat not only for cricket fans of British, New
Zealand and South African heritage but will also entertain cricket-loving
people from South Asia, Australia and the Caribbean who have made their home
in Canada.
    For more Information about ATN please visit our website
www.asiantelevision.com.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release. We rely on safe harbour provision.





For further information:

For further information: B. Fulton, CA, CFO, Asian Television Network
International Limited, Newmarket, Ontario, L3Y 7B6, (905) 836-6460


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