Atlantic Superstore in Halifax becomes Loblaw Companies first bagless store in Nova Scotia



    - Fourth Canadian bagless location continues leadership in green
    retailing

    BRAMPTON, ON, Feb. 21 /CNW/ - As part of its ongoing efforts to become a
more responsible green retailer, the Atlantic Superstore located in the city
of Halifax becomes Loblaw Companies Limited first store in Nova Scotia to
eliminate traditional plastic grocery bags at the checkouts. This location
will be the 4th Loblaw banner store to go plastic-bagless following recent
launches in Milton, ON, Langford, BC and Sherbrooke, QC.
    In April 2007, Loblaw Companies Limited made a commitment to reduce
1 billion plastic grocery bags from Canada's landfills within one year.
Reducing the amount of plastic grocery bags offered in stores, and offering
more sustainable choices, will help achieve this goal. According to Nova
Scotia's Environment Department, between 300 and 500 million grocery bags are
used in Nova Scotia yearly and account for over 3 per cent of the litter found
throughout the province. Currently, Canadians use about 10 billion plastic
bags per year.
    "As the largest grocery retailer in Nova Scotia and Canada, we have a
duty to help reduce the volume of waste in our communities", stated Galen G.
Weston, Executive Chairman, Loblaw Companies Limited. "Opening this store free
from traditional plastic bags at the checkouts is a positive step towards a
greener environment."
    This initiative implemented in the Halifax (Quinpool District) Atlantic
Superstore follows a wide-ranging communications plan that was put into
operation to encourage customers to reuse bags and boxes. With the launch of
the PC(C) Green(TM) reusable bag - the company's new reusable shopping bag -
customers will be encouraged to shop with reusable bags. Additionally,
customers can also use PC(C) Green Box(TM), which have been designed to be
inserted into store grocery carts and replace the equivalent of
3 to 5 traditional grocery bags.

    About Loblaw Companies Limited

    Loblaw Companies Limited is Canada's largest food distributor and a
leading provider of general merchandise, drugstore and financial products and
services. Through its various operating banners, Loblaw is committed to
providing Canadians with a one-stop destination in meeting their food and
everyday household needs. This goal is pursued through a portfolio of store
formats across the country. It also offers one of Canada's strongest control
label programs, including the unique President's Choice(R) and no name(R)
brands. Loblaw is one of the largest private-sector employers in Canada,
employing over 139,000 full-time and part-time employees.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: or to arrange an interview with a spokesperson,
please contact: David Primorac, Director PR Formats, Loblaw Companies Limited,
Office: (905) 459-2500, ext. 3634, david.primorac@loblaw.ca


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