Atlantic becomes first FSC-certified 100% recycled newsprint in North America



    WHITBY, ON, Feb. 25 /CNW/ - Atlantic Newsprint Company has been awarded
Forest Stewardship Council (FSC) certification for its 100% recycled
newsprint, making it the first 100% recycled FSC-certified news sheet in North
America and giving recognition to innovative publishers and retailers that use
the paper.
    Atlantic was notified of the certification by the SmartWood Program of
the Rainforest Alliance, an independent accrediting organization.
    FSC certification is considered one of the pre-eminent standards within
the forest products industry. The Forest Stewardship Council is an
international organization that provides recognition to organizations that
support the growth of responsible forest management. With this certification,
Atlantic can display the prestigious FSC trademark on its products.
    "With demand increasing for ever-higher standards of environmental
performance, we expanded our newsprint line last year with new paper grades
designed for printers that produce weekly flyers and directories," says
Michael Booth, vice president of sales for Atlantic Newsprint. "The FSC
certification allows printers and end-users of our products to confidently
demonstrate their participation in the green revolution to their customers.
That's important as consumers become more discerning and wary about misleading
green claims."
    Atlantic has been producing 100% recycled newsprint at its mill in Whitby
since the newsprint division inception in 1991. The mill consumes more than
200,000 tons of old newspapers and magazines a year and makes newsprint for
newspaper publishers and commercial printers across North America. The new
products - labeled Fooder News, Eco-Bright, Eco-Smooth, Eco-Gloss and
Eco-Direct - were developed with higher gloss and brightness from standard
newsprint to meet the specific demands of retailers.
    "Some of Canada's largest retailers have adopted our 100% recycled
eco-products," says Booth, "and they're increasingly being tested by major
supermarket, hardware and general merchandise retailers."
    With receipt of the FSC certification, Atlantic was also recognized as a
SmartWood Chain-of-Custody company. SmartWood is a sustainable forestry
program of the Rainforest Alliance, and Atlantic Newsprint is now entitled to
use the Rainforest Alliance Certified(TM) seal (RAC). The FSC and RAC labels
complement EcoLogo(TM) and Green Seal certification, which Atlantic received a
number of years ago. EcoLogo(TM) is Canada's well-known environmental
certification mark, and Atlantic was the first newsprint company to be awarded
the right to have it displayed. Green Seal is a non-profit U.S. environmental
organization.

    Atlantic FSC certification 2-2-2

    Atlantic Newsprint Company is a division of Atlantic Packaging Products
Limited, a privately-owned company that has developed a successful business
model based on creating valuable consumer, institutional and industrial paper
products from recycled materials. Atlantic Packaging has 22 manufacturing
facilities, recycling operations and warehouses, including paper machines,
paper box manufacturing facilities, paper and polyethylene bag-making
operations, consumer tissue products, and the design, testing, and
manufacturing facilities for decorative corrugated packaging. The company
employs over 2,500 people in Canada and the U.S., and proudly claims it has
never cut down a single tree in its 62 years of making paper products.




For further information:

For further information: Michael Booth, Atlantic Newsprint Company,
(905) 708-4311, michael_booth@atlantic.ca; Susan MacDonald, MacDonald & Co.,
(613) 966-4969, susan.e.macdonald@bellnet.ca

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