ASTRO BioBest Omega 3 Yogourt Wins Best New Product Award



    TORONTO, March 15 /CNW/ - Parmalat Canada is pleased to announce that
ASTRO BioBest Omega 3 Yogourt has captured a "2007 Best New Product Award" in
the Yogourt category in a consumer survey conducted by BrandSpark
International. In addition to taking top honours for yogourt, ASTRO BioBest
ranked third overall in the survey's Food category.
    "This is an impressive triumph for Astro BioBest which competed against
the best foods in the industry," said Steve Hutchinson, Portfolio Brand
Manager, Cultured Products "We knew this was a fantastic product from the
start and we're thrilled that ASTRO BioBest is getting such great reviews."
    ASTRO BioBest Omega 3 Yogourt was launched in February 2005, and has been
excelling in the dairy market ever since. It is a probiotic yogourt that is a
source of omega-3 and includes vitamins B2 and B12. The yogourt's active
probiotic cultures, A and B, aid in digestion and promote a healthy intestinal
tract. One 113 g serving contains 0.3 g of omega-3 fatty acids from flaxseed
oil, and is only 100 calories. The product is low in saturated fats, free of
trans fats and low cholesterol - making it a good consumer choice to support
cardiovascular health. This ASTRO product meets the criteria for the Heart and
Stroke Foundation's Health Check program.
    Adds Hutchinson, "We believe that Parmalat takes healthy yogourt to the
next level. We developed this product in response to Canadian's desire for a
delicious and convenient way to help them start the day off right. And we're
delighted with the industry and consumer response."
    ASTRO BioBest Omega 3 Yogourt is available to consumers across Canada in
five flavours: peach, strawberry, raspberry, blueberry and cherry. The product
is sold in 650 g tubs and 12x113 g multipacks.
    The Best New Product Awards recognize excellence in the food industry.
Now in its third year, the Best New Product Awards is one of the largest
consumer surveys about new product development and innovation to ever be
conducted in Canada. The winning products are determined from the results of
10,000 online consumer votes on their favourite new products launched since
January 2005.

    About Parmalat Canada

    With over 120 years of brand heritage in the Canadian food and dairy
industry, Parmalat Canada is committed to the health and wellness of Canadians
and markets a variety of high-quality food products that help them keep
balance in their lives. Parmalat Canada produces milk, dairy products and
ingredients, fruit juices, cultured products, cheese products and table
spreads with such respected brands as Beatrice(R), Lactantia(R), Astro(R),
Black Diamond(R), and Balderson(R).
    Our employees' continued commitment to quality and innovation has helped
Parmalat Canada become one of the largest, most-dynamic food group companies
in Canada, employing more than 2,900 people with 19 operating facilities
across the country.
    Parmalat Canada has operated in Canada since 1997 and is a subsidiary of
Parmalat S.p.A, of Italy.





For further information:

For further information: or product photos, please contact: Natalie
Anthony, Edelman Public Relations, (416) 979-1120 ext. 225,
natalie.anthony@edelman.com

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