Astral reaffirms the compliance of its radio formats and encourages the CRTC to hold a hearing to revise its policy

MONTREAL, May 27, 2011 /CNW Telbec/ - Astral Radio, a division of Astral Media Inc. (TSX: ACM.A ACM.B), addressed the Canadian Radio-Television and Telecommunications Commission (CRTC) last week to reaffirm the compliance of its radio formats broadcast on its stations' airwaves with regard to the radio policy on French-language music content.

Before the CRTC, Astral Radio specified that its music formats have been broadcast in the same manner on the NRJ network for over a decade and that these works created by DJs allow stations to set themselves apart. Moreover, these formats—in response to requests from listeners who are huge fans of such works—also help measure public receptiveness to different music formats.

Astral also seized the opportunity to encourage the Commission to consider holding a hearing to revise its commercial radio policy with regard to the major shift in tastes and music listening habits in recent years of Québecers who are drawn to world and English-language music more than ever before.

"Astral radio stations take great pride in promoting French-language artists on the air, while appealing to the constantly evolving tastes of all our listeners," said Charles Benoit, Executive Vice President, Astral Radio. "In that regard, we agree that it would now be appropriate to review rules for French-language music quotas within the framework of a hearing focused on revising the commercial radio policy. Astral is committed to proposing practical pointers to ensure the perenniality and health of the Québec and Canadian radio and music industries."

Astral Radio is a member of the Astral family. Astral is one of Canada's largest media companies. It operates several media properties—pay and specialty television, radio, out-of-home advertising, and digital media properties—among the most popular in the country. Year after year, our pay and specialty television networks, our radio stations, and Astral's Harold Greenberg Fund have together awarded over 170 million dollars to the development and purchase of local programs and original productions, as well as supporting our musical talent. To learn more about Astral and its contribution to culture, go to astral.com.

SOURCE ASTRAL MEDIA INC.

For further information:

Hugues Mousseau
Manager, Corporate Communications
Astral Media Inc.
514 939-5000
hmousseau@astral.com

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