Astral Out-of-Home launches a new prestige product in the heart of Toronto

TORONTO, Sept. 26, 2011 /CNW Telbec/ - Today, Astral Out-of-Home, a division of Astral Media Inc. (TSX: ACM.A ACM.B), announced the Toronto deployment of its new Signature Columns. The highly refined backlit columns offer prime advertising space in the heart of downtown Toronto to advertisers as well as information to passersby.

"The Signature Column represents a new opportunity for the advertising community to reach a key targeted segment in highly-desirable areas," said Luc Sabbatini, President of Astral Out-of-Home.

The network of Signature Columns will consist of 120 structures (240 advertising faces) with two LED (light-emitting diode) backlit faces distributed in downtown core locations, strategically selected for their high capacity to reach both vehicular and pedestrian traffic with minimal site obstructions. Their frameless vertical advertising faces measure 6 feet by 4 feet in a clean and elegant design by Kramer Design.

"Like the City of Toronto itself, Astral Out-of-Home is dedicated to being in the avant garde of innovation and design. Our new Signature columns will be energy-efficient and once again highlight Astral Out-of-Home's creative leadership while reinforcing Toronto's reputation as a city of style," said Sabbatini.

Astral Out-of-Home is one of Canada's largest out-of-home advertising companies with a network of more than 9,500 advertising faces strategically located in the key markets of Québec, Ontario and British Columbia. Firmly committed to the future, the company has developed a series of initiatives to minimize its environmental footprint and actively participate in sustainable development.

Founded in 1961, Astral is a leading Canadian media company. It operates many of the country's most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.

SOURCE ASTRAL MEDIA INC.

For further information:

Media 

Olivier Racette
Project Lead
Corporate Communications
Astral Media Inc.
514-939-5000
oracette@astral.com
    Trade 

Nathalie Doré
General Manager,
Marketing and Creativity 
Astral Out-of-Home
514-529-3204 
ndore@astral.com

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ASTRAL MEDIA INC.

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