Astral Media Wins 52 Awards at 2007 PROMAX & BDA Awards



    MONTREAL, June 18 /CNW Telbec/ - Astral Media's English and
French-language television services received a total of 52 awards at the 2007
PROMAX & BDA Awards Show held from June 12-14, 2007, in New York. The Movie
Network, Family Channel, Mpix, Super Ecran, cinépop, Canal Vie and Ztélé
garnered 21 gold, 13 silver and 18 bronze awards for excellence in marketing,
promotion and design, including five world gold awards and one bronze in the
prestigious PROMAX World Gold competition as well as one silver and one bronze
award in the BDA World Gold competition. The Movie Network received a total of
31 out of the 52 awards, followed by Family Channel with seven awards, Mpix
with five awards, cinépop and Canal Vie with three awards each and one award
each for Super Ecran and Ztélé.
    "Once again, it has been an outstanding year for Astral Media at the 2007
PROMAX & BDA Awards show. The continued recognition of our creative
achievements year-over-year reinforces the talent and vision of Astral Media
in providing the best entertainment television to Canadian viewers," said
Domenic Vivolo, Senior Vice President, Marketing & Sales, Astral Television
Networks. "Beyond those 52 awards we received, we are especially thrilled to
be recognized on the international stage with five gold awards in the PROMAX
World Gold Award competition. It is an honour and privilege to be in the
company of the world's top creative professionals." On her side, Marie Collin,
Senior Vice-President, Programming and Communications, Canal Vie - Ztélé and
VRAK.TV commented: "We take great pride in seeing Canal Vie and Ztélé winning
these awards. This international acknowledgement is a testimony to the
outstanding quality of our creation and production teams. They are amongst the
best in the world".
    The PROMAX and BDA awards recognize creative professionals working in
television, radio and digital media worldwide. With over 11,000 entries from
60 different countries to the PROMAX & BDA competition this year, entries were
judged on originality of design, overall creativity, execution/production
quality and results in achieving marketing objective/creative strategy.

    
    - In the PROMAX North American competition, Astral Media received awards
      in the following categories:

      GOLD
      ----

      The Movie Network
        - Cable Channels & Networks, Branding/Image: M Excess Hero
        - Cable Channels & Networks, ID Campaign: Laughter Bumpers
        - Cable Channels & Networks, Holiday/Seasonal Program Promotion:
          The Movie Network Winter 2006
        - Cable Channels & Networks, Drama Program Promotion: ReGenesis
          "Apple"
        - Cable Channels & Networks, Special Events Program Promotion: Free
          Preview Tease
        - Cable Channels & Networks, Program Promotion Campaign: ReGenesis
          "Apple & Egg"
        - Cable Channels & Networks, Editing: Winter 2006 Image

      Canal Vie
        - Broadcast Networks, Special Event Program Promotion:
          10th anniversary campaign
        - Broadcast Networks, Public Service Announcement (PSA):
          Organ donation

      Mpix
        - Cable Channels & Networks, ID: Mpix/Escape High Definition
        - Cable Channels & Networks, Stunt Promotion: Reel Rocky

      cinépop
        - Cable Channels & Networks, Consumer Promotion: Cinépop Freak

      Family
        - Cable Channels & Networks, ID: Mad Dash - Remote Control Cars

      SILVER
      ------

      The Movie Network
        - Cable Cable Channels & Networks, ID: Amazement
        - Cable Channels & Networks, Holiday Image Campaign: The Movie
          Network Seasonal Campaign 2006
        - Cable Channels & Networks, Promotional Animation: Fear ID
        - Cable Channels & Networks, Promotional Animation Campaign: Emotion
          Campaign

      Mpix
        - Cable Channels & Networks, Stunt Promotion: Reel Batman
        - Cable Channels & Networks, Interstitial/Promotainment - Movies:
          Moviehead "Batman"

      cinépop
        - Cable Channels & Networks, Special Event Program Promotion:
          Special 2 for 1
        - Cable Channels & Networks, Consumer Promotion: Cinépop subscribe
          "casino"

      Ztele
        - Cable Channels & Networks, Branding/Image: Ztele electrical car

      Family
        - Website - Branding Image: family.ca

      BRONZE
      ------

      Family
        - Broadcast Networks, ID Campaign: Mad Dash
        - Cable Channels & Networks, Public Service Announcement (PSA):
          Stand Up Style "Cuff"

      Mpix
        - Cable Channels & Networks, Stunt Promotion: Kong-A-Thon

      The Movie Network
        - Cable Channels & Networks, Drama Program Promotion: The Sopranos
          "Surveillance"
        - Cable Channels & Networks, Promotion for Theatrical Films Shown on
          Television: Comeback Season
        - Cable Channels & Networks, Promotional Animation Campaign:
          Adrenaline & Laughter Campaign
        - Cable Channels & Networks, Consumer Promotion: Movie Entertainment
          Magazine
        - Website - Branding/Image: themovienetwork.ca
        - Website - Program, Entertainment/Special Event: The Movie Network's
          The Sopranos minisite

      Super Ecran
        - Cable Channels & Networks, Special Event Program Promotion:
          The Oscars 2005

    - In the PROMAX World competition, Astral Media received awards in the
      following categories:

      GOLD
      ----

      The Movie Network
        - Cable Channels & Networks, Holiday Image Campaign: The Movie
          Network Seasonal Campaign 2006
        - Cable Channels & Networks, Holiday/Seasonal Program Promotion:
          Winter Image 2006
        - Cable Channels & Networks, Promotional Animation Campaign: Emotion
          Campaign

      Family
        - Website - Branding Image: family.ca

      BRONZE
      ------

      The Movie Network
        - Cable Channels & Networks, Promotional Animation Campaign:
          Adrenaline & Laughter

    - In the BDA North American competition, Astral Media received awards
      in the following categories:

      GOLD
      ----

      The Movie Network
        - Art Direction & Design: Topical Campaign: ReGenesis
        - Art Direction & Design: Image Campaign: Anger & Amazement
        - Art Direction & Design: Special Events Promo: Winter 2006

      SILVER
      ------

      The Movie Network
        - Art Direction & Design: Topical Promo: ReGenesis "Egg"
        - Art Direction & Design: Image Promo: M Fun Hero

      Canal Vie
        - Art Direction & Design: PSA (Public Service Announcement):
          Organ Donation

      BRONZE
      ------

      The Movie Network
        - Art Direction & Design: Topical Promo: ReGenesis "Apple"
        - Art Direction & Design: Image Campaign: Fear & Romance
        - Art Direction & Design: ID: Anger ID

      Family
        - Art Direction & Design: Image Campaign: Get Schooled
        - Interactive Applications Promotion: Family's Life with Derek
          Podcast

    - In the BDA World competition, Astral Media received awards in the
      following categories:

      SILVER
      ------

      The Movie Network
        - Art Direction & Design: Special Events Promo: Free Preview Tease

      BRONZE
      ------

      The Movie Network
        - Art Direction & Design: Special Events Promo: Winter 2006
    

    Astral Media Inc. is one of Canada's leading media companies, active in
specialty, pay and pay-per-view television, radio, outdoor advertising and on
the web. Astral Media's solid and dynamic presence in the country's major
markets rests on its commitment to offer a unique combination of high-quality,
targeted media for all its audiences. To learn more, visit
www.astralmedia.com.




For further information:

For further information: Roopa Shah, Astral Television Networks, (416)
956-8584, rshah@tv.astral.com; Marianne Nycz, Astral Télé Réseaux, (514)
939-5000 x 3266, mnycz@tele.astral.com; Nathalie Roy, Les Chaînes Télé Astral,
(514) 939-3150 x 3622, nroy@chaines.astral.com

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