Astral Media Wins 24 Awards at 2008 PROMAX/BDA Awards



    MONTREAL, June 20 /CNW Telbec/ - Astral Media's English and
French-language television services received a total of 24 awards at the 2008
PROMAX/BDA Awards Show held from June 16-19, 2008, in New York. The Movie
Network, Family Channel, Mpix, Canal Vie, Canal D, Séries + and VRAK.TV
garnered 6 gold, 10 silver and 7 bronze awards for excellence in marketing,
promotion and design, as well as a silver award in the prestigious PROMAX
World Gold competition.
    "This has been a strong year for Astral Media at the 2008 PROMAX/BDA
Awards show. Our in-house creative teams do a superb job all year long
stretching their artistic muscle and supporting the excellent programming that
we showcase on our networks and we are very proud of the international
industry recognition that these awards afford us," said Domenic Vivolo, Senior
Vice President, Marketing & Sales, Astral Television Networks.
    Sophie Dufort, Vice-President, Communications, Les Chaînes Télé Astral
commented: "The Promax/BDA awards are an excellent opportunity for us to
benchmark ourselves internationally. We always come away favourably impressed
with the strength of our on-air creative product and this year is no
exception."
    The PROMAX and BDA awards recognize creative professionals working in
television, radio and digital media worldwide. With a combined membership of
over 3,000 companies and individuals drawn from more than 70 countries,
Promax/BDA is a truly international organization uniting the individuals who
will pioneer tomorrow's electronic and broadcast media.

    
    Promax 2008 North America Competition - Winners

    Gold    Family     Holiday/Special Event (Single)   Family Halloween
            Mpix       Holiday Seasonal/ Special        Kubrick A Film
                       Event Program (Single)           Odyssey
            Canal Vie  Entertainment Program Campaign   Together is Better
                       (multiple)                       Campaign
            Canal D    General Branding/Image Campaign  Special Evening
                                                        Campaign: Mardis
                                                        dangereux et
                                                        Vendredis policiers


    Silver  Family     Holiday/Special Event Multiple   Family Halloween
            Mpix       Editing                          Pacino
            The Movie  Entertainment Program Spot       The Sopranos
            Network    Single
            VRAK.TV    Public Service Announcement      SAINT-VRAK Campaign
            Séries+    Interstitial/ "Promotainment"    "Our World is Full of
                       /Program wraps                   Heroes" campaign
                                                        (Séries+)
            Canal Vie  On-Air Promotion for a website   Canal Vie.com


    Bronze  VRAK.TV    General Branding/Image Campaign  Free Your Bugs
            The Movie  Holiday/Special Event (Single)   The Movie Network -
            Network                                     Summer Image
            The Movie  Promotional Item Single          The Movie Network
            Network                                     T Shirt


    Promax World Competition 2008 - Winner

    Silver  Canal D    General Branding/Image Campaign  Special Evening
                       (multiple)                       Campaign: Mardis
                                                        dangereux et
                                                        Vendredis policiers


    BDA 2008 North America Competition - Winners

    Gold    The Movie  Total Package Design On Air &    Dexter Good Or Evil
            Network    Print Combo
            The Movie  Art Direction & Design:          Dexter Good Or Evil
            Network    Topical Promo

    Silver  The Movie  Art Direction & Design:          Durham County
            Network    Topical Campaign
            The Movie  Art Direction & Design:          The Sopranos
            Network    Topical Promo
            The Movie  Art Direction & Design:          The Movie Network
            Network    Special Events Promo             Summer Image
            Family     General Entertainment            Family Halloween

    Bronze  The Movie  Total Package Design On Air &    ReGenesis
            Network    Print Combo
            The Movie  T-Shirt Design                   The Movie Network
            Network                                     T-Shirts
            Séries+    Total Package Design:            Séries+
                       Image On-Air                     package design
            Séries+    Art Direction and Design:        Séries+ station ID
                       Image Campaign
    

    Astral Media Inc. is one of Canada's leading media companies, active in
specialty and pay television, radio, outdoor advertising and iMedia. Astral
Media's solid and dynamic presence in the country's major markets rests on its
commitment to offer a unique combination of high-quality, targeted media for
all its audiences. To learn more, visit www.astralmedia.com.




For further information:

For further information: Roopa Shah, Astral Television Networks, (416)
956-8584, rshah@tv.astral.com; Jessica McEachern, Les Chaînes Télé Astral,
(514) 938-3320 x 3366, jmceachern@chaines.astral.com

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