Astral Media Wins 16 Awards at 2009 PROMAX/BDA Awards



    MONTREAL, June 23 /CNW Telbec/ - The English and French-language
television services of Astral Media Inc. (TSX: ACM.A/ACM.B) received a total
of 16 awards at the 2009 PROMAX/BDA Awards Show held from June 16-18, 2009, in
New York. The Movie Network, Family Channel, Mpix, Canal D, VRAK.TV and Ztélé
garnered 4 gold, 5 silver and 7 bronze awards for excellence in marketing,
promotion and design, including a silver award for Canal D's new on-air image
in the prestigious BDA World 2009 Competition.
    "We take immense pride in ensuring that our on-air and off-air design
elements support, reinforce and differentiate each network's brand positioning
and create a unique and engaging television experience for our viewers," said
Domenic Vivolo, Senior Vice President, Marketing & Sales, Astral Television
Networks. "The recognition we received at the 2009 PROMAX/BDA Awards show is a
testament to this commitment."
    Sophie Dufort, Vice-President, Communications, Les Chaînes Télé Astral,
commented: "We are delighted with this international recognition, which
highlights the excellent work of our creative talents. Year after year, they
illustrate themselves as among the best in what they do, something that makes
us very proud."

    The PROMAX and BDA awards recognize creative professionals working in
television, radio and digital media worldwide. With a combined membership of
over 3,000 companies and individuals drawn from more than 70 countries,
Promax/BDA is a truly international organization uniting the individuals who
will pioneer tomorrow's electronic and broadcast media.

    PROMAX 2009 NORTH AMERICA COMPETITION - WINNERS

    Gold

    TELEVISION-VIDEO PRESENTATION
    CONTENT PROMOTION PUBLIC SERVICE ANNOUNCEMENT (MULTIPLE)
    Cause: Québec Environment Foundation
    Canal D

    Silver

    TELEVISION VIDEO PRESENTATION
    CONTENT PROMOTION-HOLIDAY/SEASON/SPECIAL EVENT PROGRAM SPOT (SINGLE)
    Mpix Reel Sinful Cinema
    Mpix

    INTERACTIVE
    DVD, INTERACTIVETV. MOBILE/IMMERGING PLATOFRMS, INTERACTIVE APPLICATIONS
    PROMOTIONS
    Famclub
    Family Channel

    TELEVISION VIDEO PRESENTATION
    TRADE OR INTERNAL MARKETING (INDUSTRY FOCUSED: SALES, MARKETING OR
    UPFRONT PRESENTATIONS ETC. MARKETING VIDEO/PRESENTATION: EXTERNAL)
    The Movie Network Riveting Launch Spot
    The Movie Network

    Bronze

    TELEVISION-VIDEO PRESENTATION
    CABLE, SATELLITE AND ON LINE CONTENT PLATFORMS-BRANDING/IMAGE SPOT
    (MULTIPLE)
    Mpix Bumpers
    Mpix

    TELEVISION-VIDEO PRESENTATION
    CABLE, SATELLITE AND ON LINE CONTENT PLATFORMS-BRANDING/IMAGE SPOT
    (MULTIPLE)
    Family Victoria Day
    Family Channel

    TELEVISION-VIDEO PRESENTATION
    GENERAL BRANDING IMAGE (SINGLE)
    Signature "Le village global"
    Canal D

    TELEVISION-VIDEO PRESENTATION
    GENERAL BRANDING IMAGE (MULTIPLE)
    Summer Job Campaign
    VRAK.TV

    BDA WORLD COMPETITION 2009 - WINNER

    Silver

    INTEGRATED MEDIA
    NETWORK PACKAGE DESIGN : IMAGE ON-AIR
    Ztélé Package design
    Ztélé

    BDA 2009 NORTH AMERICA COMPETITION - WINNERS

    Gold

    PRINT
    CONSUMER IMAGE / PUBLICATION ADVERTISING
    The Movie Network Spiderman Direct Mail
    The Movie Network

    TELEVISION/VIDEO PRESENTATION: GENERAL ENTERTAINMENT
    ART DIRECTION & DESIGN: IMAGE CAMPAIGN
    Mpix Bumpers
    Mpix

    INTEGRATED MEDIA
    Network package design : Image on-air
    Ztélé Package design
    Ztélé

    Silver

    TELEVISION/VIDEO PRESENTATION: GENERAL ENTERTAINMENT
    ART DIRECTION & DESIGN: INTERSTITIAL CAMPAIGN
    Family Wiztober
    Family Channel

    Bronze

    TELEVISION/VIDEO PRESENTATION: GENERAL ENTERTAINMENT
    ART DIRECTION & DESIGN: INTERSTITIAL CAMPAIGN
    Fam Jams
    Family Channel

    SPECIAL CATEGORIES
    BEST COLLABORATIVE EFFORT
    Family Yeti
    Family Channel

    INTERACTIVE MEDIA
    INTERACTIVE APPLICATIONS PROMOTION
    Family.ca New Video Player
    Family Channel

    Astral Media is a leading Canadian media company, active in specialty and
pay television, radio, outdoor advertising and interactive media. Astral
Media's solid and dynamic presence in the country's major markets rests on its
commitment to offer a unique combination of high-quality, targeted media for
all its audiences. For more information about Astral Media, please visit
www.astralmedia.com.




For further information:

For further information: Roopa Shah, Astral Television Networks, (416)
956-8584, rshah@tv.astral.com; Hugues Mousseau, Astral Media Inc., (514)
939-5000, ext 3240, hmousseau@corp.astral.com

Organization Profile

Astral Media Inc.

More on this organization

News - Media

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890