Astral Media Outdoor is proud to present its proposal for the Co-ordinated Street Furniture contract to the City of Toronto



    - Toronto-based team demonstrates its commitment to a clean and beautiful
    Toronto by providing innovative street furniture solutions
    custom-designed for the City -

    TORONTO, Jan. 31 /CNW/ - Astral Media Outdoor (Astral) today submitted
its proposal to the City of Toronto in response to the City's Request for
Proposal (RFP) for a Co-ordinated Street Furniture Program. The RFP challenged
all competitors to develop a comprehensive proposal and Astral is delighted to
provide the City with an exclusive line of street furniture custom-designed
for Toronto by the award-winning Canadian design firm, Kramer Design
Associates (KDA).
    "The City of Toronto has articulated a very thoughtful vision for its
street furniture program and we are very excited at the opportunity to partner
with Toronto to provide it with a unique and beautiful streetscape," said
Jacques Parisien, President, Astral Media Outdoor. "Toronto deserves a
one-of-a-kind streetscape that reflects its diverse culture, respects its
heritage and embraces its future as a leading international city. The Astral
proposal will show how street furniture can blend style and function within
Toronto's neighbourhoods while making our streets more attractive and
providing enhanced services to the public as a first priority."
    Astral's plan for Toronto's streetscape is the result of several years of
research and preparation. Astral selected KDA based on its acclaimed
international experience, coupled with a market sensitivity that comes from
being headquartered in Toronto for more than 30 years. Jeremy Kramer,
Principal and Creative Director for KDA, brings over 20 years experience in
the dynamic field of street furniture, media architecture, expert wayfinding
and, branding to his designs for Toronto. In 2005, Astral and KDA partnered on
the award-winning INFOTOGO Pillars for Toronto providing custom maps and
communications services in 25 parks. The Astral proposal will also include
partnerships with an outstanding team of home-grown, internationally
experienced designers, urban consultants and trade professionals.
    Astral is confident in its ability to deliver a long-term solution for
Toronto that meets the needs of the City and provides strong maintenance and
marketing support throughout the 20 year duration of the contract.
    "Toronto will receive an urban streetscape that is thoughtfully designed,
well-maintained, provides a reliable source of revenue for important city
programs and strikes an appropriate balance between advertising and public
service," said Parisien. "We are very confident in our proposal but equally
pleased that, at the end of the day, the real winners in this process will be
the people of Toronto."

    About Astral Media Outdoor

    Astral Media Outdoor is one of Canada's leading outdoor advertising
companies. Founded in 1987, it has continually impressed consumers and
advertisers alike with its boundless creativity and product innovation. With
an unparalleled outdoor network, Astral Media Outdoor offers clients more than
3,800 strategically placed advertising faces in key markets in Ontario and
Quebec. The Astral Media Outdoor team is a group of dedicated professionals
committed to providing its clients and partners with the best customer service
and highest quality products available. For more information, please visit
www.astralmediaoutdoor.com.

    About Astral Media

    Astral Media is a leading Canadian media company, active in specialty,
pay and pay-per-view television, radio and outdoor advertising. Astral Media's
solid and dynamic presence in the country's major markets rests on its
commitment to offer a unique combination of high-quality, targeted media for
all its audiences.

    About Kramer Design Associates

    Founded in 1967, Kramer Design Associates (KDA) is an internationally
renowned firm providing expert services in planning, design and project
management of award-winning Street Furniture Solutions and Architectural Media
Programs for organizations in diverse sectors including, Municipal Government,
Corporate, Outdoor Media, Retail, Cultural, and Entertainment. For more
information on Kramer Design Associates, you can access the website at
www.kramer-design.com





For further information:

For further information: or to book an interview, please contact: Greg
Power, Edelman, (416) 979-1120 x 328, greg.power@edelman.com

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ASTRAL MEDIA OUTDOOR

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