Astral Media completes acquisition of Standard Radio



    
            Enhanced network gives customers broad national reach
            with the ability to target audiences on a local level
    

    MONTREAL, Oct. 29 /CNW Telbec/ - Astral Media Inc. (TSX: ACM.A/ACM.B)
today announced the closing of the acquisition of substantially all the assets
of Standard Radio Inc., making it the largest radio broadcaster in the
country.
    "The acquisition of Standard Radio positions Astral Media as Canada's
leading radio broadcaster with unsurpassed national coverage," said Ian
Greenberg, President and Chief Executive Officer of Astral Media. "Our
national network of 82 radio stations now enables us to offer advertisers an
unprecedented access to highly defined audiences at the local level through
some of the best radio brands in the country. In today's changing media world,
radio remains a very powerful and exciting medium that positions us well for
future growth."
    Astral Media's comprehensive national network now includes market leading
brands such as CFRB, EZ Rock, The Mix and The Bear, adding breadth and depth
to its English service, with a presence in 34 markets in 8 provinces across
Canada, complementing the popular brands Energie, RockDétente and boom fm in
13 francophone markets. Through a combination of assets and expertise in
television, radio, outdoor advertising and iMedia, Astral Media can now
provide its customers with a national and yet highly targeted approach to
reach their desired audiences through multiple channels.
    "Radio is well adapted to today's mobile and time-pressured households.
In the business of helping clients reach and influence their customers on a
very personal level, radio is unrivalled," said Jacques Parisien, Group
President, Astral Media Radio and Astral Media Outdoor. "Our greatly expanded
radio network, combined with Astral's other media assets further strengthens
advertisers access to audiences locally and nationally. The talent and insight
of our 2,000 radio professionals, coupled with their commitment to airing the
best quality entertainment and information, makes Astral Media's offer unique
in Canada. "

    For a complete list of assets acquired please go to
http://www.astralmedia.com/en/media/press/news1013.idigit

    Astral Media is a leading Canadian media company, active in specialty,
pay and pay-per-view television, radio, outdoor advertising and iMedia. Astral
Media's solid and dynamic presence in the country's major markets rests on its
commitment to offer a unique combination of high-quality, targeted media for
all its audiences.

    This press release contains certain forward-looking statements concerning
the future performance of the Company. These forward-looking statements are
based on current expectations. We caution that all forward-looking information
is inherently uncertain and actual results may differ materially from the
assumptions, estimates or expectations reflected or contained in the
forward-looking information, and that actual future performance will be
affected by a number of factors, including technological change, economic
conditions, regulatory change, competitive factors and changes in accounting
rules or standards, many of which are beyond the Company's control. We
disclaim any intention or obligation to update or revise any forward-looking
statements.




For further information:

For further information: Medias: Alain Bergeron, Vice-President, Brand
Management and Corporate Communications, Astral Media Inc., (514) 939-5000;
Financial Analysts: Claude Gagnon, Senior Vice-President and Chief Financial
Officer, Astral Media Inc., (514) 939-5000

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Astral Media Inc.

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