TORONTO, March 11 /CNW Telbec/ - Astral Media Inc. (TSX: ACM.A ACM.B) today announced that it will add to its slate of kid
services with the launch of Disney XD on June 1, 2011. An advertiser-supported network and multi-platform brand, Disney XD
will feature a range of live-action and animated programming for kids
aged 6-14, with a focus on boys and their quest for discovery,
accomplishment, adventure and humour, while still being inclusive of
girl audiences. Distribution partners for the new channel will be
announced in the coming weeks.
"Disney XD is a unique offering in the marketplace. A brand that has
already proven itself in the U.S. and in international territories,
Disney XD is poised to win over Canadian audiences with exciting and
fast-paced shows that burst from the screen with their energy and
comedic sensibility," said Joe Tedesco, Senior Vice-President and General Manager, Astral Kids. "It is a testament to the strength of our ongoing partnership with
Disney that we are set to launch another network with the Disney brand.
I am confident that just like Family and Playhouse Disney, Disney XD
will quickly become a must-have network in Canadian households."
Carolina Lightcap, President, Disney Channels Worldwide, said, "As we
continue to build Disney XD with great success around the world, we
look forward to again partnering with the strong team at Astral to
deliver Canadian viewers Disney XD's unique point of view. Disney XD
speaks to boys 6-14, while including girls, and delivers empowering
stories that depict accomplishment, heroism and teamwork, reflecting
core Disney brand values."
The Disney XD programming will include hit series from Disney as well as
award-winning Canadian content, highlighting the themes of adventure,
action, humour and discovery. Expanding on Family Channel's strong
reputation with live-action comedy series, Disney XD will showcase
brand new shows including the martial arts comedy Kickin' It and the animated Kick Buttowski - Suburban Daredevil. Fan favourites Phineas and Ferb and I'm In The Band , which currently air on Family Channel, will also find a home on the
new network. Canadian comedy Wingin' It joins the Disney XD schedule along with other original productions such
as new series, What's Up, Warthogs!.
In addition to the linear service, Disney XD will also launch through
dedicated on demand channels as well as online broadband and mobile
platforms. The new network website, DisneyXD.ca, will feature exclusive Disney XD games, behind-the-scenes clips,
short-form content and contests.
Disney XD is an advertising-supported digital specialty network and
multi-platform brand offering a compelling mix of live-action and
animated programming to homes across Canada. Disney XD features series,
movies and short form content that focus on comedy, discovery,
accomplishment and adventure. Disney XD programming is also available
through dedicated on demand and broadband services. Visit us at DisneyXD.ca.
Disney XD is a member of the Astral family. Astral Media Inc. is one of
Canada's largest media companies. It operates several of the country's
most popular pay and specialty television, radio, out-of-home
advertising and interactive media properties. Astral plays a central
role in community life across the country by offering diverse, rich and
vibrant programming that meets the tastes and needs of consumers and
advertisers. To learn more about Astral, visit astral.com.
SOURCE ASTRAL MEDIA INC.
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