Association celebrates 45 years promoting healthy choices



    MONTREAL, Jan. 7 /CNW/ - It was 1964 when a small, passionate group got
together to create the Canadian Health Food Dealers Association as a way to
lend mutual support at a time when natural health products retailers were
called "health nuts" or "faddists". Little did they know, 45 years later,
their fledgling organization would become the largest in the country dedicated
to the natural health products and organics industry, the Canadian Health Food
Association (CHFA).
    Today the CHFA, www.chfa.ca, not only represents retailers but also
growers, manufacturers, wholesalers, distributors and importers involved in a
variety of industry sub-sectors such as vitamin and mineral supplements,
herbal products, homeopathics, sports nutrition products, natural and organic
foods, fibres and health and beauty aids.
    The industry has burgeoned with retail sales of natural health products
expected to surpass $2.75 billion by 2010, according to a 2005 report by
Leverus, while the Organic Agriculture Centre of Canada,
www.organicagcentre.ca, reported retail sales of certified organic have
already topped more than $1 billion in 2006. For example in Québec, a 2006
OACC study found that the demand for certified organic food grew by 21 per
cent from 2005 to 2006.
    The ideals of these pioneers - that better health comes from good
nutrition - have become practically mainstream today as over 93 per cent of
Canadians do make the connection according to Ottawa-based National Institute
of Nutrition's 2001 Tracking Nutrition Trends survey.
    In Québec, the interest in natural and organic products continues to keep
pace with other parts of Canada. In fact, the interest may be more so, says
Alain Roy of Natural Business Partners, a wholesale and retail consultancy for
the natural health products industry and CHFA member since the mid-'80s.
    "I would venture to say that Quebecers use more vitamins and supplements
overall, than any other province. Natural remedies were sold in mass drug
stores well before any other province."
    The Canadian Health Food Association kicks off its 45th anniversary year
by presenting the largest trade show for retail owners in the natural and
organic products sector for Québec and Eastern Canada at the Place
Bonaventure, www.placebonaventure.com, in Montréal, January 16-18, 2009.

    About Canadian Health Food Association:

    The Canadian Health Food Association is the largest organization
dedicated to the natural and organic products industry in Canada. The
Association represents growers, manufacturers, retailers, wholesalers,
distributors, and importers of natural and organic products, including foods,
vitamin and mineral supplements, herbal products, homeopathics, sports
nutrition products, fibres and health and beauty aids.




For further information:

For further information: or for interview requests, please contact:
Natalie Cajic, CHFA Communications Coordinator, Tel: (800) 661-4510 or (416)
497-6939, ext. 234, Email: ncajic@chfa.ca

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Canadian Health Food Association

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